Careers

Good Food Starts Here

At Sainsbury’s, Easter starts much earlier than the moment we sit down to enjoy a spring roast or crack into a chocolate egg - our incredible farmers and suppliers are putting care and commitment in developing great quality products for our customers all year round.

To champion the brilliant people behind our springtime favourites and lift the lid on what it takes to keep the UK food system delivering good food for all of us, we’ve invited Chef Ian Haste to meet some of the people behind our seasonal favourites, to learn more about what it takes to get them to your table.

From British strawberries and free‑range eggs to responsibly sourced Scottish salmon, we’re celebrating the quality, heritage and hard work behind good food, and showcasing the power of long-term partnership in securing our food system for the future.

Strawberries in the New Forest with New Forest Fruits Co.

Ever wondered what it takes to get British strawberries ready for the season ahead?

In our first short film, Chef Ian Haste travels to meet the team at New Forest Fruits Co., one of our long‑standing strawberry suppliers. At peak season, the team grow, pick and pack six million strawberries every day, with quality and care guiding every step. Supported by its long-term partnership with Sainsbury’s, New Forest Fruits Co. has been able to invest in new growing techniques and technology, helping extend the season and deliver the best quality strawberries. It’s this long-term approach that helps protect the future of British strawberries and gives us something to look forward to when the season rolls around.

Salmon in the Scottish Highlands with Mowi

An Easter favourite for Good Friday and beyond, our salmon starts its journey in the lochs of the Scottish Highlands. Ian follows Sainsbury's salmon from loch to plate – from open-water enclosures large enough to fit a Boeing 747, through to filleting and smoking in Rosyth. We’re proud to source ASC-certified farmed seafood, with expert fishmongers preparing around 20,000 tonnes of salmon each week for Sainsbury’s. Built on a trusted partnership with Mowi spanning more than 20 years, it's this shared commitment to great-quality products and exceptional fish welfare standards that means we can deliver salmon our customers can trust, not only at Easter but all year round.

Eggs in the Lakes District with The Lakes Free Range Egg Co.

Eggs are an everyday staple, but they’re especially popular at Easter. And many of the eggs on our shelves start life on a family‑run farm in Cumbria. Ian travels to Penrith to meet the family behind The Lakes Free Range Egg Co., a long‑standing Sainsbury’s supplier known for free‑range eggs with rich yolks that our customers love. He also explores why more white eggs are appearing on shelves - a shift that supports a more sustainable approach to egg production, without compromising on quality. Working alongside the Woodland Trust, it’s a partnership that shows great eggs don’t happen by accident, but are the result of collaboration, care for nature and a shared commitment to protecting the landscapes our hens depend on.


From delicious strawberries to rich smoked salmon and farm‑fresh eggs, thank you to the farmers, growers and makers who help to bring every spring table to life.

You might also be interested in ...