Keith Weed CBE | J Sainsbury plc
Keith Weed CBE
Non-Executive Director

Keith joined the Board on 1 July 2020 and became Chair of the Corporate Responsibility and Sustainability Committee on 7 July 2022. Keith is also a member of the Audit and Nomination and Governance Committees.
Keith is an exceptionally capable marketing and digital leader. He has championed new ways of integrating sustainability into business and building brands with purpose. Keith was awarded a CBE for services to the advertising and marketing industry in the 2021 New Years Honours List. He has a strong business background, having spent 36 years at Unilever plc, most recently as Chief Marketing and Communications Officer, which included leading the company’s ground-breaking sustainability programme globally. Whilst at Unilever, Keith led different parts of the business, during which time he worked closely with Sainsbury’s and other retailers. He has strong international experience and knowledge, having run international businesses both in the UK and overseas. He is currently a Non-Executive Director of WPP plc, Trustee Director of Business in the Community, Trustee Director of The Leverhulme Trust and President of the the Royal Horticultural Society. He is also a trustee of Grange Park Opera.
Keith plays an important role in Sainsbury’s strategic focus to become First choice for food and delivering on our Plan for Better. He has an excellent understanding of both sustainability and digital and the ways that technology is transforming businesses.