Higher animal welfare is a top priority for us, for our suppliers and for our customers and our approach to animal health and welfare frequently exceeds established best practice in our sector.
We are continually working to improve welfare in our supply chains and our 10-year partnership with Moy Park, our trusted poultry supplier, is a great example of that. Through this partnership, we were the first retailer of scale to make a move which gives our birds 20 per cent more space than the industry standard. This initiative has led to improved health and welfare quality for around 100 million chickens, with other retailers following our lead.
And because the chickens moving through our entire supply chain are healthier, food waste has reduced by 35 per cent, and supply chain efficiencies have led to a saving of over 4,000 tonnes of carbon since 2023.
We have done all of this while protecting value for our customers, with our price position on chicken as sharp as ever, and as a result out chicken market share has increased since launch.
This year we also launched the Sainsbury’s Egg Group in collaboration with our egg farmers. A UK first, the Group aims to provide financial stability, encourage investment, enhance animal welfare and reduce carbon.
And this work extends beyond our chicken supply chain, with a large portion of our fresh products now in long-term arrangements as we strive to work in collaboration with our suppliers on new and emerging methods of production and with new technologies. As a result, we’re ensuring better surety of supply and are working towards achieving our Plan for Better targets.