Today, Argos proudly presents its highly anticipated Top Toys for Christmas 2025. The list, carefully curated by Argos's toy experts after months of analysis, features a mix of the 20 most innovative, exciting and sought-after toys of the year.
“At Argos, we’re dedicated to bringing families the very best in toys, consistently monitoring the market to identify what truly captures children's imaginations,” says Chantal Pearce, Head of Toy Buying at Argos. “This year’s Top Toys reflect the dynamic landscape of play, bringing together world-famous brands, beloved movie characters and highlighting cutting-edge innovation. It’s also so important for us to tap into the latest play patterns, supporting children’s development through interactive fun and encouraging them to unleash their creativity too. With over 50 years in toys, we’re confident that families can rely on us to find the coolest toys to gift this Christmas, making it truly special for kids and adults alike.”
Captivating toys that bring beloved TV and movie characters to life dominate this year's list. Predicted to be the number one bestseller this Christmas for pre-school aged kids, the Bluey Celebration Home Mega Bundle (£80) is the ultimate home for Bluey and her family, perfect for hours of imaginative play with the beloved pup. The Gaby's International Movie Dollhouse (£65) is also the perfect gift for fans of Gabby and her meow-mazing adventures, with the movie set to release in October. Anticipation is also high for the Wicked World Small Doll Multipack (£24), which will undoubtedly have kids playing for good.
The force is strong with the new Star Wars Power Crysal Saber (£40), the innovative toy offers ultimate customisation as the first lightsaber toy with interchangeable kyber crystals. Also on the list is the new LEGO Star Wars Ewok Buildable Figure (£110), exclusively available at Argos. LEGO fans have plenty to celebrate, as the new LEGO Disney Lucky & Penny 101 Dalmatians Puppies (£20) also makes the top 20. Dinosaur enthusiasts will be thrilled by the Jurassic World Interactive Hatching Dino (£65), a robotic and interactive dino that hatches out of an egg for the ultimate unboxing experience.
This year’s top picks also include a standout selection of tech-forward toys, combining interactivity and innovation to redefine playtime. After completely selling out last Christmas, the popular Fat Brain Toys Air Toobz (£140) is back exclusively at Argos to bring even more joy this Christmas for those that missed out the first time. Car enthusiasts will love the Hot Wheels Ultimate Dual Dragon Transporter (£55) and for thrilling remote-control action, the Monster Jam Smash & Bash Gravedigger RC 1:15 (£50) showcases true innovation: it breaks apart when it crashes and then miraculously self-fixes with the press of a button!
The new exclusive Little Live Pets Gotta Go Giraffe (£30) continues the brand’s popularity with more charming interactive fun. The Bitzee Hamster Ball (£40), for those aged 5 and above introduces fresh innovation for the Bitzee brand, appealing to a younger audience with its unique interactive play. Finally, transform any space into a training ground with Soccer Dash (£40) the all-new interactive football trainer from the Strikesphere range to elevate your ball control and reaction skills with 6 high speed game modes.
Argos experts also highlight a growing demand for toys that inspire kids to unleash their inner creators through hands-on design and imaginative play. The Instant Print Tablet (£130) is a new all-in-one instant-printing creative tablet that helps build new passions and Sticki Rolls have been trending within the Argos arts and crafts category. Sticki Rolluxe (£40) is new for the season with a secret surprise element and extra-large stickers, tapping into popular social media trends.
In a brand new launch for Argos, children can also create their own cuddly companions with the Toy Build-a-Bear Workshop Stuffing Station (£35) and LEGO fans can get imaginative with the LEGO Fortnite Klombo Figure, Creative Building Toy Set (£90).
Following its breakout success in the U.S., Argos is bringing the wildly popular slime trend to customers with the launch of Gui Gui. The Gui Gui Single Pack (£10) offers a surprise blind box packed with colourful, scented slime and collectible charms, inviting kids to “Beautify Your Slime!” and express their creativity in fun, sensory ways, the launch promises to be a hit among trend-savvy tweens.
The list’s selection of educational toys turn development into a fun and exciting adventure. The Leapfrog Leapmove (£60) offers plug-and-play interactivity for the whole family, whilst the Toniebox 2 Blue with Creative Tonie (£100) continues to innovate in audio and learning and development. These brilliant toys exemplify Argos’s commitment to offering products that not only entertain but also enrich young minds, fostering a love for learning through play.
This year's top toys and many more are all available to buy online at Argos.co.uk, and in selected Argos stores. Shopping with Argos has also never been easier, customers can benefit from Argos's Fast Track same-day and next-day delivery options which are available 7-days a week, allowing those that order by 5pm to receive their items by 10pm on the same day*. Shoppers can also get free delivery on small items over £100** and the retailer’s Click & Collect service lets customers collect from over 1,100 Sainsbury’s stores, Argos stores and collection points.
For the full list of Argos’s Top 20 Toys for 2025, please see below:
Jurassic World Interactive Hatching Dino £65 (SKU: 7737888) Launching in early September AGE 5+
LEGO Disney Lucky & Penny 101 Dalmatians Puppies Set £20 AGE 6+
LEGO Star Wars Wicket the Ewok Figure Building Toy 75430 £110 AGE 12+
Wicked Students of Shiz 5 Small Dolls & Accessories £24 AGE 4+
Hot Wheels City Ultimate Dual Dragon Transporter Toy £55 AGE 4+
Monster Jam Smash & Bash Gravedigger £50 (SKU: 7678239) – Launching in mid-September AGE 4+
Bitzee Hamster Ball £40 AGE 5+
Soccer Dash £40 (SKU: 7763072) - Launching in early September, AGE 6+
Instant Print Tablet £130 (SKU: 7481529) - Launching in early September AGE 8+
Sticki Rolls Sticki Rolluxe £40 (SKU: 7666430) - Launching in mid-September AGE 5+
Toy Build-a-Bear Workshop Stuffing Station £35 (SKU: 7465277) Launching in early September AGE 3+
LEGO Fortnite Klombo Figure, Creative Building Toy Set £90 AGE 10+
Toniebox 2 with Creative Tonie, £100- Launching on the 15th of September but available for pre order now AGE 1+
ENDS -
Notes to Editors
For further information, please contact argos@redlionpr.com
Product imagery available to download here.
* Subject to availability. Your basket will always show you the speediest options. But for some areas or when we’re super busy, the cut-off time may be earlier than 5pm.
** Available when you spend £100 or more, before the delivery charge is applied. With free delivery, you can choose any date from the day after tomorrow, and the option will show if applicable at the checkout. This excludes large items, clothing and products delivered directly from our trusted partners.
About Argos:
Argos offers outstanding convenience, choice and value
Established in 1973, Argos is a leading UK general merchandise retailer offering more than 60,000 products. Its range of technology, home and garden, toys, appliances, and health and beauty products are available through its website, apps, stores and convenient Click & Collect points inside Sainsbury’s supermarkets.
Argos is a technology-led retailer; its website receives on average a billion visits a year and 70% of sales originate online.
Its market-leading Fast Track delivery service is available across more than 90% of UK postcodes, seven days a week, and offers home delivery in as little as four hours up to 10pm.
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