Rhian Bartlett, Food Commercial Director at Sainsbury’s, said: “As the cost of living challenges continue, we remain completely focused on lowering prices on the essential products that our customers buy most often.
“We promised our customers that as soon as we see inflation falling, we will pass those savings straight on. That’s why for the second time in two months, we are reducing the price of our own brand toilet roll with the addition of kitchen towel as the cost of pulp continues to fall. As a result, we will be passing on savings of over £4m directly to our customers.
“We’re doing everything we can to keep prices low on the high-volume products that we know are a staple in households across the country. We’re committed to offering the very best value so customers know that they are getting a great deal when they shop with us and do not need to go anywhere else.”
Products with lowered everyday prices include:
- by Sainsbury’s ultra absorbent kitchen towels x2, was £3.25 now £3.00
- by Sainsbury’s ultra absorbent decorated x2, was £3.25 now £3.00
- by Sainsbury’s ultra absorbent kitchen towels x3, was £4.50 now £4.25
- by Sainsbury’s super soft cushioned x9, was £4.40 now £4.00
- by Sainsbury’s super soft cushioned x16, was £7.50 now £6.50
- by Sainsbury’s super soft quilted x9, was £4.40 now £4.00
- by Sainsbury’s super soft quilted x16, was £7.50 now £6.50
- by Sainsbury’s super soft aloe vera x9, was £4.40 now £4.00
- by Sainsbury’s super soft coconut x9, was £4.40 now £4.00
- by Sainsbury’s super soft tissues x2, was £2.25 now £2.00
- by Sainsbury’s super soft tissues x1, was 1.40 now £1.30
- by Sainsbury’s super soft man-size tissues x2, was £2.75 now £2.50
More information:
- Customers will see the price of 12 toilet roll and kitchen roll products reduced from today, with three further products falling in price over the coming weeks
- In the last two years we have delivered more than £900 million of cost savings, allowing us to invest over £560 million in value and be as competitive as we can for customers. We have consistently passed on less price inflation to customers than our competitors, most recently with bread, butter, tuna, over 40 dairy products and over 120 household staples including pasta and rice
- Last month we announced we are combining our own-label value ranges into one brand, Stamford Street, to help customers more easily find everyday staples at budget-friendly prices. The range features over 200 products, 10% of which are new
- Our new loyalty initiative, Nectar Prices, provides Nectar customers with big savings on a wide range of products when shopping in Sainsbury’s supermarkets or online (excludes Locals). So far, customers have saved over £90 million since the launch in April
- We recently added new categories to the campaign across dairy and bakery, and there are now over 3,500 products available through Nectar Prices