- Sainsbury’s is helping customers make Easter special for less with better than half price savings on its whole leg of lamb, alongside half price offers across selected beef and salmon available now with Nectar Prices
- In addition, for a fresh twist on seasonal favourites, Sainsbury’s has introduced new Taste the Difference lamb centrepieces and desserts, perfect for a delicious spread this Easter
Wednesday 18th March: As the long bank holiday weekend approaches, Sainsbury’s is helping customers celebrate Easter with half price savings on selected classic roast favourites, available exclusively with Nectar Prices. With searches for ‘whole leg of lamb’ up +232%1 YoY alongside a +100%2 YoY rise in ‘roast dinners’, customers are already feeling inspired for the season ahead.
From today until Tuesday 7th April, customers can pick up by Sainsbury’s Whole Leg of Lamb for better than half price (£7.85/kg with Nectar Prices, £16.70/kg without Nectar), alongside half price savings on selected beef and salmon centrepieces – making it easier to plan a delicious Easter feast without compromising on quality.
Whether it’s a relaxed lunch or a Good Friday fish supper, these savings make spring cooking enjoyable and full of flavour. With Nectar Prices, customers can save half price on selected Easter mains including:
- by Sainsbury’s Whole Leg of Lamb – £7.85/kg with Nectar Prices (£16.70/kg without Nectar)
- by Sainsbury’s Beef Joint – £7.50/kg with Nectar Prices (£18/kg without Nectar)
- by Sainsbury’s Side of Salmon – £12/kg with Nectar Prices (£24/kg without Nectar)
Available now until Tuesday 7th April in selected supermarkets and online, excluding locals. Shop the Sainsbury’s Easter roast range linked here.
Sainsbury’s is proud to offer customers great savings on their Easter favourites, while staying firmly committed to supporting the farmers who make these products possible.
For more showstoppers this Easter, Sainsbury’s is bringing a touch of indulgence to the table with brand new premium mains and desserts, perfect for celebrating with a delicious twist.
- NEW Taste the Difference Welsh Hill Lamb Rump Joint – £8.75
- NEW Taste the Difference Welsh Hill Half Lamb Leg - £18.75
- NEW Taste the Difference Hot Cross Bun & Butter Pudding - £6.25
- NEW Taste the Difference Rhubarb & Custard Cheesecake - £5.75 (available from Sunday 1st April)
- NEW by Sainsbury’s Lemon Trifle -£5 (available from Sunday 1st April)
All existing Nectar customers need to do to benefit from Nectar Prices is to scan Nectar at the checkout instore to save. Customers shopping online will have their discounts applied automatically if their Nectar and Sainsbury’s accounts are linked.
Those wanting to become a Nectar customer can sign up to Nectar by downloading the Nectar app or visiting www.nectar.com.
Terms and conditions of the offers apply*. Subject to availability and while stocks last
ENDS
Notes to Editors
Please contact food_drinkpr@sainsburys.co.uk for further information
1 Search term increase between 1st March – 7th March 2026 vs 2nd March – 8th March 2025
2 Search term increase between 1st March – 7th March 2026 vs 2nd March – 8th March 2025
Terms & Conditions
*18+. Nectar required. Serving suggestion. Available in selected supermarkets and online, excluding Locals. Delivery fee may apply, standard delivery from £1 to £9. Click & Collect 50p-£6
Nectar Price products vary by store size/online. Subject to availability. Non-Nectar unit prices are as follows by Sainsbury’s Whole Leg of Lamb (without Nectar £16.70/kg) by Sainsbury’s Beef Joint (without Nectar £18/kg) by Sainsbury’s Side of Salmon (without Nectar £24/kg) ends 07/04 Limits may apply. For full terms see: nectar.com/nectar-prices.
About Sainsbury’s
Offering delicious great quality food at competitive prices has been at the heart of what we do since John James and Mary Ann Sainsbury opened our first store in 1869. Today, inspiring and delighting our customers with tasty food remains our priority and our purpose is clear – we make good food joyful, accessible and affordable for everyone, every day.
Our focus on great value food and convenient shopping, whether in-store or online is supported by our brands – Argos, Nectar, Tu Clothing, Habitat and Smart Charge. Sainsbury’s has almost 600 supermarkets and over 800 convenience stores. Argos is a leading digital retailer and is the third most visited retail website in the UK, with over 70 per cent of its sales starting online. Argos is conveniently available for customers to collect from hundreds of Sainsbury’s stores. Digital and technology enables us to adapt as customers shop differently and our profitable, fast-growing online channels offer customers quick and convenient delivery and collection capability.
About Nectar
Nectar, the UK’s largest coalition loyalty programme, is owned by Sainsbury’s. Over 23 million Nectar members collect and spend Nectar points at many of the UK’s leading brands including Sainsbury’s, Argos, Esso and British Airways.
Nectar is playing an ever-larger role for customers and within our business. In 2023, Nectar Prices launched at Sainsbury’s offering lower prices for Nectar members, alongside personalised Your Nectar Prices. Both of which have transformed Nectar sales participation and customer recognition of the value that Nectar provides.
With the Nectar app, customers can unlock weekly personalised offers and access their digital card on the go. Collectors can also get Nectar points every time they shop online via Nectar at over 500 leading online retailers.