● Nectar customers can discover delicious savings on well-loved favourites, from baked goods, tasty desserts to fridge staples and main dishes – giving shoppers a chance to enjoy premium quality for less
● The offer runs until Tuesday 7th October, with over 500 Taste the Difference products discounted in-store and online
Tuesday 23rd September 2025: Sainsbury's is serving up big savings for Nectar customers, with 25% off over 500 Taste the Difference products. Available now until Tuesday 7th October, customers can enjoy exceptional value across the popular premium range. This comes as Sainsbury’s prepares to celebrate 25 years of its premium own brand Taste the Difference range, which first hit shelves in October 2000.
From succulent meats to expertly crafted meals and desserts, the 25% off Nectar Prices promotion is available across a wide range of new and much-loved Taste the Difference products. Whether you're elevating a home-cooked meal or indulging in a delicious midweek ready meal, Nectar customers can enjoy premium quality for less.
Products on promotion include customer favourites such as the Taste the Difference Lasagne, Taste the Difference Pistachio & Choc Cookies and baked goods including sourdough loaves and flatbreads. Customers can also make savings across a range of Taste the Difference main dishes including Taste the Difference Pulled Pork Mac & Cheese and Chicken and King Prawn Paella, as well as gourmet frozen items like the Taste the Difference Salmon Wellington. A full list of top premium picks can be found below.
Whether it’s weeknight dinners or weekend celebrations, Taste the Difference has been helping customers elevate the everyday, delivering exceptional food experiences for 25 years, combining quality, flavour and value in every bite.
Since its launch Taste the Difference has delighted shoppers across the country. In its 25 years, the most popular product overall is the Taste the Difference Vittoria Cherry Vine Tomatoes which have maintained the top place in customers baskets. The creamy Taste the Difference Madagascan Vanilla Custard reigns supreme as the top dessert this year after seeing a 30% YoY uplift in sales. For a quick and delicious pick-me-up, the Taste the Difference Colombian Origin Instant Coffee emerges as the clear winner in coffee alongside the fruity Taste the Difference Valencia Orange Lollies in frozen, which has seen a 109% YOY sales uplift.
Rhian Bartlett, Chief Commercial and Sustainability Officer for Sainsbury’s said: “For 25 years, Taste the Difference has been a trusted favourite in British homes, delivering on its promise to bring quality and flavour to the everyday dining experience without compromising on value.
“With Taste the Difference appearing in a third of our customer’s shopping baskets[1], it’s clear the range has become a standout choice and now with over 500 products available at 25% off with Nectar Prices, customers can fill their baskets with delicious delights at a fraction of the cost.”
Nectar members can enjoy huge savings until October 7th on Taste the Different favourites including:
Fridge fillers:
● Taste the Difference Lasagne Ready Meal For 2 (800g) - now £5.62 with Nectar (£7.50 without Nectar (£9.38/kg)
● Taste the Difference British Free Range Chicken Breast Fillets (310g) now £4.65 with Nectar (£6.20 without Nectar (£20/kg)
● Taste the Difference Large King Prawns (150g) now £3.19 with Nectar (£4.25 without Nectar (£2.83/100g)
● Taste the Difference Golden Vittoria Cherry Vine Tomatoes (250g) now £1.69 with Nectar (£2.50 without Nectar (£8/kg)
● Taste the Difference Butternut Squash & Sage Ravioli (250g) now £2.60 with Nectar (£3.50 without Nectar (£14/kg)
● Taste the Difference Pulled Pork Mac and Cheese (400g) now £3.93 with Nectar (£5.25 without Nectar (£13.13/kg)
Bread and dairy:
● Taste the Difference Sourdough White Loaf (500g) £1.46 with Nectar (£1.95 without Nectar (39p/kg)
● Taste the Difference Authentic Greek Yogurt (500g) now £1.72 with Nectar (£2.30 without Nectar 46p/100g)
● Taste the Difference Baking Camembert with Italian Truffle & Hot Honey (280g) now £3.37 with Nectar (£4.50 without Nectar (£16.07/kg)
● Taste the Difference Triple Garlic & Herb Butter (90g) now £1.42 with Nectar (£1.90 without Nectar (£21.11/kg)
Freezer favourites:
● Taste the Difference Chunky Chips (1.2kg) now £2.63 with Nectar (£3.50 without Nectar (£2.92/kg)
● Taste the Difference Chunky Cod Fish Fingers (x8) now £3.60 with Nectar (£4.80 without Nectar (£10/kg)
● Taste the Difference Wild Garlic Chicken Kiev (385g) now £4.50 with Nectar (£6 without Nectar (£15.58/kg)
Drinks and sweet treats:
● Taste the Difference Pistachio & Choc Cookies (200g) now £1.88 (94p/100g) with Nectar (£2.50 without Nectar) *in store only
● Taste the Difference Belgian Choc Chunk Shortbread (175g) now £1.99 with Nectar (£2.65 without Nectar (£1.51/100g)
● Taste the Difference Freshly Squeezed Lemonade (1L) £2.55 with Nectar (£3.40 without Nectar (£34p/ltr)
Full list of products available upon request.
All existing Nectar customers need to do to benefit from Nectar Prices is scan their app or card at the checkout in-store to save. Customers shopping online will have their discounts applied automatically if their Nectar and Sainsbury’s accounts are linked.
Those wanting to become a Nectar customer can sign up to Nectar Prices by downloading the Nectar app or visiting www.nectar.com.
Terms and conditions of the offer apply*. Subject to availability and while stocks last.
Notes to Editors
Please contact sainsburys@hopeandglorypr.com for more information.
1 Data sourced from Sainsbury’s Preliminary Results for the 52 weeks ended 1 March 2025
*Terms and Conditions
18+. Nectar required. Get 25% off selected Taste the Difference products. Excludes Taste the Difference wine. Available in selected stores and online and in Locals (Nectar not required in Locals) from 17/09/2025 to 7/10/2025. Delivery charges may apply. Subject to availability. See shelf edge for details when shopping.
About Sainsbury’s
Offering delicious great quality food at competitive prices has been at the heart of what we do since John James and Mary Ann Sainsbury opened our first store in 1869. Today, inspiring and delighting our customers with tasty food remains our priority and our purpose is clear – we make good food joyful, accessible and affordable for everyone, every day.
Our focus on great value food and convenient shopping, whether in-store or online is supported by our brands – Argos, Nectar, Tu Clothing, Habitat, Sainsbury’s Bank and Smart Charge. Sainsbury’s has almost 600 supermarkets and over 800 convenience stores. Argos is a leading digital retailer and is the third most visited retail website in the UK, with over 70 per cent of its sales starting online. Argos is conveniently available for customers to collect from hundreds of Sainsbury’s stores. Digital and technology enables us to adapt as customers shop differently and our profitable, fast-growing online channels offer customers quick and convenient delivery and collection capability.
About Nectar
Nectar, the UK’s largest coalition loyalty programme, is owned by Sainsbury’s. Over 23 million Nectar members collect and spend Nectar points at many of the UK’s leading brands including Sainsbury’s, Argos, Esso and British Airways.
Nectar is playing an ever-larger role for customers and within our business. In 2023, Nectar Prices launched at Sainsbury’s offering lower prices for Nectar members, alongside personalised Your Nectar Prices. Both of which have transformed Nectar sales participation and customer recognition of the value that Nectar provides.
With the Nectar app, customers can unlock weekly personalised offers and access their digital card on the go. Collectors can also get Nectar points every time they shop online via Nectar at over 500 leading online retailers.