For many of us, life has never felt busier. Between work, family and constant demands on our attention, finding food that’s tasty, convenient and nutritious can often be tricky.
At Sainsbury’s, we’re passionate about making sure that everyone can enjoy good food and have long-supported efforts to help customers eat well. We have decades-long heritage of helping make nutritious food tastier, simpler and easier for everyone – from offering more transparency on product packs by being the first UK supermarket to introduce traffic light labelling to rewarding customers who eat well through annual Nectar challenges – but today we know we must go even further to make good food for everyone.
To make good food more joyful, accessible and affordable, we’ve launched the following new initiatives:
Offering great value on fruit and veg with Nectar
Throughout January, we’re offering brilliant value on some of the fresh products we know our customers look for most. Until 2nd February, customers can enjoy half price offers* on a range of fruit and vegetables through Nectar Prices including favourites such as blueberries, avocados, apples, kale and mangoes. We’re also offering Nectar prices on everyday essentials such as yoghurts and cheese to make it easier for customers to eat well throughout the day.
Rewarding customers that make the “Healthy Choice”
As part of the evolution of Nectar’s annual Great Fruit and Veg Challenge, until 8th February selected customers can earn up to 750 bonus Nectar points in the Healthy Choice challenge** by selecting products featuring our Healthy Choice logo and completing challenges. The Healthy Choice logo can be found across fresh and frozen fruit and vegetables, lean proteins like chicken, fish or beans, plus yoghurt, cereal and soups. In our 2025 trial, we saw an uplift in Healthy Choice purchases and this year millions of customers will receive personalised offers as part of the challenge to help build long-lasting habits.
Launching new products to give customers convenient and tasty ways to eat well
This year, we’re also launching innovative new products to give customers convenient and tasty ways to eat well. Our new “Small But Mighty” range will feature nutrient dense meals, each designed to be less than 400 kcals, high in protein, a source of fibre and one of your 5 a day. The meals, which include teriyaki chicken with wholewheat noodles and beef & bean chilli with quinoa rice, have been created in close collaboration with our expert nutritionists and are packed with the essentials our diets need, catering to those looking for smaller portions. Alongside this we’re launching a selection of High Protein products including yoghurts, bread and meals.
Continuing our commitments to helping good food reach everyone
We’re committed to helping good food reach everyone and will continue to work closely with our charity partners to support communities across the UK who need it most - from food clubs and community dining to surplus food redistribution and beyond.
T&Cs
* 18+. Nectar required. Available in selected supermarkets and online, excl Locals. Subject to availability. Standard delivery from £1.
**Available to selected customers only. Enter the Healthy Choice challenge (the “Promotion”) exclusively via the Nectar app. Activate the healthy choice tile on your homepage by clicking “join challenge” to participate and collect additional Nectar points when you buy the specified number of Healthy Choice products at Sainsbury's in each of the 5 task as set out in your Nectar app. Your tasks are personal to you based on your purchasing history and will be clearly shown. If you complete all 5 tasks within the promotional dates, you can earn 750 additional Nectar points. Promotion applies to purchase of Healthy Choice products at Sainsbury’s stores and online between 12 January – 08 February 2026 inclusive (the “Promotional Dates”). Healthy Choice products include any items with the Healthy Choice logo, plus loose fruit and vegetables. Fresh and dried herbs, spices, garlic, ginger and chillies are not included. Online orders must be delivered within the Promotional Dates. Delivery charges may apply. Nectar points will be awarded within 28 days of the Promotion closing date. For full terms and conditions, visit https://www.nectar.com/marketing-event/healthy-choice-challenge/terms-and-conditions.