As our headline plastic reduction target ends in December 2025, we are evolving our packaging strategy – one that encompasses all packaging materials with the bigger picture of recyclability, sustainability and new EPR legislation.
Here’s what we’re striving for:
- 100% recyclable or reusable packaging across all types of packaging (primary, secondary and tertiary)
- 100% recycled or certified paper and pulp packaging by December 2025
- Continuing to cut down on our own-brand food packaging across all materials in line with new industry standards (EPR legislation)
- At least 30% of recycled content in all primary based packaging for our own-brand packaging