At Sainsbury’s, food is at the heart of all that we do. We’re the UK’s second largest grocer and have been providing customers with great value and high quality food for over 150 years. We’re committed to working with our suppliers to deliver for our customers, colleagues, shareholders and the communities we serve.
Discover our purpose Explore our strategy
We make good food joyful, accessible and affordable for everyone, every day
Great food for over 150 years
Our brands
Our family of brands help to deliver our purpose and give customers more reasons to shop with us.

Driven by purpose
Our purpose is to make good food joyful, accessible and affordable for everyone, every day.
It shapes why we exist and how we deliver for our customers, colleagues, suppliers and shareholders. People who shop with us know that Sainsbury's stands for quality, value and service and we are proud of the business we have built.
Purpose in action
Our purpose guides everything we do. How we drive real change and where we can have the greatest impact for our customers, colleagues, suppliers, farmers and communities, locally and nationally. At the heart of this is our commitment to ensuring good food is joyful, accessible and affordable for everyone, every day. Find out more about our purpose in action.
Next Level Sainsbury's
In February 2024, we launched our Next Level Sainsbury’s plan. Building on the success of our 2020 Food First strategy, we're continuing to put food at the heart of our business, giving customers even more of what they love about Sainsbury’s: great value, leading quality and outstanding service.