Great food for over 150 years

At Sainsbury’s, food is at the heart of all that we do. We’re the UK’s second largest grocer and have been providing customers with great value and high quality food for over 150 years. We’re committed to working with our suppliers to deliver for our customers, colleagues, shareholders and the communities we serve.

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Our brands

Our family of brands help to deliver our purpose and give customers more reasons to shop with us.

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Driven by purpose 

Our purpose is to make good food joyful, accessible and affordable for everyone, every day.

It shapes why we exist and how we deliver for our customers, colleagues, suppliers and shareholders. People who shop with us know that Sainsbury's stands for quality, value and service and we are proud of the business we have built. 

Next Level Sainsbury's

In February 2024, we launched our Next Level Sainsbury’s plan. Building on the success of our 2020 Food First strategy, we're continuing to put food at the heart of our business, giving customers even more of what they love about Sainsbury’s: great value, leading quality and outstanding service.

Our Plan for Better

Our Plan for Better is integrated into everything we do and critical to building long-term resilience in our business and across our supply chains. Outlining our priority focus areas, key targets and progress, it showcases our commitment to playing a leading role in creating a more resilient and sustainable UK food system.

More about our Plan for Better
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Better
for the planet

Better
for the planet

In the face of the climate and nature crises, we need more leadership and collaboration than ever before. We intend to play our role in mobilising action across our value chain to protect and restore our planet. 

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Better 
for everyone

Better 
for everyone

We strive for a future where everyone is treated fairly and equally. Where our colleagues, customers and the communities we serve can access affordable, nutritious food, knowing that the food they eat is grown and prepared with care for both people and the planet.

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