Our business model

Sainsbury's at a glance

Our business model

We create value for stakeholders by building on the heritage and scale of our food business and strong customer offer, enhancing our competitive advantage.

Sainsbury's
brand and own
brand heritage
Scale advantage as the UK’s second largest full choice supermarket
Reputation for value, quality and service
Growing customer base
Colleagues and our winning culture
Suppliers and partners
Strength in real estate and online capability

Scale advantage as the UK’s second largest full choice supermarket

For over 150 years we have been at the heart of Britain’s relationship with food. We are there for customers wherever and whenever they want to shop with us, with more than 600 supermarkets, 885 convenience stores and a growing Groceries Online and OnDemand offer. And we are using our scale, reach and capabilities to drive positive change across the UK food system. 

Reputation for value, quality and service

Our brand and heritage in food set us apart and we’re guided by our purpose to make good food joyful, accessible and affordable for everyone, every day.

We’re committed to delivering outstanding value without compromising on the leading quality, availability and service customers have always expected from us.

Growing customer base

We’re a trusted brand, loved by millions of customers across the UK. 70 per cent of the UK population have shopped with us over the last year and more customers are choosing us for their big weekly shop, with 1.2 million more big trolley primary shoppers than five years ago. This has helped us deliver food volume growth ahead of the market for the sixth consecutive year and reach our highest volume market share in a decade.

Colleagues and our winning culture

Our 140,000 colleagues are central to our success. Their commitment and care continue to deliver strong availability and service, helping us sustain industry-leading customer satisfaction.

Suppliers and partners

We believe food resilience matters more now than ever and that’s why our long-term partnerships with farmers and suppliers are so vital, securing good food for the future and building a more sustainable UK food system. We’re continuing to expand our long-term partnership model, creating one of the UK’s most extensive networks of multi-year farming agreements.

Strength in real estate and online capability

Our stores are well-placed across the UK, with a strong presence in the South and in high footfall convenience locations. Customers want access to more of our food range in more locations and we are investing to further strengthen our fresh food offer in existing stores, to open new stores in key target locations and to continue to grow our Groceries Online and OnDemand services.

For over 150 years we have been at the heart of Britain’s relationship with food. We are there for customers wherever and whenever they want to shop with us, with more than 600 supermarkets, 885 convenience stores and a growing Groceries Online and OnDemand offer. And we are using our scale, reach and capabilities to drive positive change across the UK food system. 

Our brand and heritage in food set us apart and we’re guided by our purpose to make good food joyful, accessible and affordable for everyone, every day.

We’re committed to delivering outstanding value without compromising on the leading quality, availability and service customers have always expected from us.

We’re a trusted brand, loved by millions of customers across the UK. 70 per cent of the UK population have shopped with us over the last year and more customers are choosing us for their big weekly shop, with 1.2 million more big trolley primary shoppers than five years ago. This has helped us deliver food volume growth ahead of the market for the sixth consecutive year and reach our highest volume market share in a decade.

Our 140,000 colleagues are central to our success. Their commitment and care continue to deliver strong availability and service, helping us sustain industry-leading customer satisfaction.

We believe food resilience matters more now than ever and that’s why our long-term partnerships with farmers and suppliers are so vital, securing good food for the future and building a more sustainable UK food system. We’re continuing to expand our long-term partnership model, creating one of the UK’s most extensive networks of multi-year farming agreements.

Our stores are well-placed across the UK, with a strong presence in the South and in high footfall convenience locations. Customers want access to more of our food range in more locations and we are investing to further strengthen our fresh food offer in existing stores, to open new stores in key target locations and to continue to grow our Groceries Online and OnDemand services.

Everything we do is underpinned by data and technology innovation and the infrastructure that supports our brands enables us to drive value and efficiency.

Plan for Better

Our Plan for Better is integrated into everything we do and critical to building long-term resilience in our business and across our supply chains. We are committed to playing a leading role in creating a more resilient and sustainable UK food system.

For an update on our progress towards our sustainability targets, as well as information on our governance and other business practices, you can download our 2025/26 Plan for Better Report below. It includes leadership perspectives, key case studies and learnings, as well as our performance scorecard.

Our brands

Our family of brands help to deliver our purpose and give customers more reasons to shop with us.

Find out more