We create value for stakeholders by building on the heritage and scale of our food business and strong customer offer, enhancing our competitive advantage.
Sainsbury's at a glance
Our business model
Sainsbury's
brand and own
brand heritage
Scale advantage as the UK’s second largest full choice supermarket
Reputation for value, quality and service
Growing customer base
Colleagues and our winning culture
Suppliers and partners
Strength in real estate and online capability
Scale advantage as the UK’s second largest full choice supermarket
For over 150 years we have been at the heart of Britain’s relationship with food. We are there for customers wherever and whenever they want to shop with us, with more than 600 supermarkets, 885 convenience stores and a growing Groceries Online and OnDemand offer. And we are using our scale, reach and capabilities to drive positive change across the UK food system.
Reputation for value, quality and service
Our brand and heritage in food set us apart and we’re guided by our purpose to make good food joyful, accessible and affordable for everyone, every day.
We’re committed to delivering outstanding value without compromising on the leading quality, availability and service customers have always expected from us.
Growing customer base
We’re a trusted brand, loved by millions of customers across the UK. 70 per cent of the UK population have shopped with us over the last year and more customers are choosing us for their big weekly shop, with 1.2 million more big trolley primary shoppers than five years ago. This has helped us deliver food volume growth ahead of the market for the sixth consecutive year and reach our highest volume market share in a decade.
Colleagues and our winning culture
Our 140,000 colleagues are central to our success. Their commitment and care continue to deliver strong availability and service, helping us sustain industry-leading customer satisfaction.
Suppliers and partners
We believe food resilience matters more now than ever and that’s why our long-term partnerships with farmers and suppliers are so vital, securing good food for the future and building a more sustainable UK food system. We’re continuing to expand our long-term partnership model, creating one of the UK’s most extensive networks of multi-year farming agreements.
Strength in real estate and online capability
Our stores are well-placed across the UK, with a strong presence in the South and in high footfall convenience locations. Customers want access to more of our food range in more locations and we are investing to further strengthen our fresh food offer in existing stores, to open new stores in key target locations and to continue to grow our Groceries Online and OnDemand services.
For over 150 years we have been at the heart of Britain’s relationship with food. We are there for customers wherever and whenever they want to shop with us, with more than 600 supermarkets, 885 convenience stores and a growing Groceries Online and OnDemand offer. And we are using our scale, reach and capabilities to drive positive change across the UK food system.
Our brand and heritage in food set us apart and we’re guided by our purpose to make good food joyful, accessible and affordable for everyone, every day.
We’re committed to delivering outstanding value without compromising on the leading quality, availability and service customers have always expected from us.
We’re a trusted brand, loved by millions of customers across the UK. 70 per cent of the UK population have shopped with us over the last year and more customers are choosing us for their big weekly shop, with 1.2 million more big trolley primary shoppers than five years ago. This has helped us deliver food volume growth ahead of the market for the sixth consecutive year and reach our highest volume market share in a decade.
Our 140,000 colleagues are central to our success. Their commitment and care continue to deliver strong availability and service, helping us sustain industry-leading customer satisfaction.
We believe food resilience matters more now than ever and that’s why our long-term partnerships with farmers and suppliers are so vital, securing good food for the future and building a more sustainable UK food system. We’re continuing to expand our long-term partnership model, creating one of the UK’s most extensive networks of multi-year farming agreements.
Our stores are well-placed across the UK, with a strong presence in the South and in high footfall convenience locations. Customers want access to more of our food range in more locations and we are investing to further strengthen our fresh food offer in existing stores, to open new stores in key target locations and to continue to grow our Groceries Online and OnDemand services.

Everything we do is underpinned by data and technology innovation and the infrastructure that supports our brands enables us to drive value and efficiency.
Plan for Better
Our Plan for Better is integrated into everything we do and critical to building long-term resilience in our business and across our supply chains. We are committed to playing a leading role in creating a more resilient and sustainable UK food system.
Our brands
Our family of brands help to deliver our purpose and give customers more reasons to shop with us.







