Careers

Our strategy

Taking Sainsbury’s to the
Next Level

It’s our ambition to be the UK’s first choice for food. We are focused on attracting many more people to choose Sainsbury’s as the place they come to for good food and playing a leading role in creating a more sustainable food system in the UK.

Our Next Level strategy is how we get there. Having reset our competitive position, reinvigorated our passion for innovation and created a strong financial platform for growth, we're now building on these strong foundations to take Sainsbury's to the Next Level.

Our ability to combine great value, leading quality and outstanding service is the winning combination that sets us apart and makes us uniquely placed to help shape the future of food retail.

We are going further and faster than before to consistently deliver for our customers. We're building a world-leading Nectar loyalty platform that customers love and are transforming Argos so that more customers buy more complete baskets more often.

Underpinning these objectives is our commitment to deliver another £1 billon of cost savings which will help us to continue to invest to transform our capabilities.

Our four strategic outcomes

Our strategy has four key elements that together help create the best possible Sainsbury's for our customers, colleagues and shareholders.

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First choice for food

First choice for food

Attract many more people to choose Sainsbury’s as the place they come to for good food and play a leading role in creating a sustainable food system in the UK.

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Loyalty everyone loves

Loyalty everyone loves

Build a world-leading loyalty platform that is more personalised, joyful, rewarding and transparent for everyone.

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More Argos, more often

More Argos, more often

Unleash and transform Argos around the three things that have always made it brilliant – its curated range, famously convenient experience and great value – so more customers buy more complete baskets more often.

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Save and invest to win

Save and invest to win

Save £1 billion and invest in transforming our capabilities to take another big leap forward in efficiency, productivity and customer focus, continuing to build a platform for growth.

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"We’ve transformed our business over the past four years. With Next Level Sainsbury’s, we’re delivering a winning combination of value, quality, and service that our customers love. We’re stronger, more agile, and better positioned than ever to lead in food and deliver for all our stakeholders.”

Simon Roberts

Chief Executive

Our eight commitments

Across the business, we are focused on delivering the eight strategic commitments we made when we launched our Next Level plan. They determine how we measure our performance across the business. 

1

Food volume growth ahead of the market

2

Customer satisfaction higher 2026/27 than 2023/24

3

Colleague engagement higher 2026/27 than 2023/24

4

Deliver our Plan for Better commitment

5

Deliver profit leverage from sales growth

6

£1 billion cost savings over three years to 2026/27

7

1.6 billion+ retail free cash flow over the three years to 2026/27

8

Higher return on capital employed

Capital markets day

In February 2024 we launched our Next Level Sainsbury's strategy. Find out more below. 

Read our Annual Report

One year in to our Next Level strategy our Annual Report covers our financial performance and progress against our key commitments and strategic outcomes.
Read our Annual Report

Plan for Better

Our Plan for Better is integrated into everything we do and critical to building long-term resilience in our business and across our supply chains. Outlining our priority focus areas, key targets and progress, it showcases our commitment to playing a leading role in creating a more resilient and sustainable UK food system.
Explore our sustainability strategy

Purpose in action

Our purpose guides everything we do. How we drive real change and where we can have the greatest impact for our customers, colleagues, suppliers, farmers and communities, locally and nationally. At the heart of this is our commitment to ensuring good food is joyful, accessible and affordable for everyone, every day. Find out more about our purpose in action. 

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