- Nectar customers can mix and match selected Taste the Difference berries and cherries for 3-for-2 from Wednesday 24th June until Tuesday 14th July, in selected supermarkets and online
- The offer includes summer favourites including Taste the Difference British strawberries, British raspberries, blueberries and cherries
- All of Sainsbury’s Taste the Difference strawberries and raspberries are sourced from UK farms
Sainsbury’s is cutting the cost of summer fruit as berry season peaks, with a new Nectar Prices 3-for-2 Mix & Match across selected Taste the Difference berries and cherries. From 24 June to 14 July, shoppers can pick up a choice of three from selected British strawberries and raspberries, alongside blueberries and cherries*, with the cheapest item free.
The offer lands as the British berry season gets into full swing, with over half of Sainsbury’s Taste the Difference berry range sourced from UK farms, including 100% of its strawberries and raspberries. Grown by specialist growers and selected for their sweetness, juiciness and flavour, Sainsbury’s Taste the Difference berries are made for summer moments, from strawberries and cream to pavlovas, picnics and garden lunches.
At peak season, long-standing supplier New Forest Fruit Co. grows, picks and packs up to six million strawberries a day for Sainsbury’s. Through its long-term partnership, New Forest Fruits Co. has been able to invest in new growing techniques and technology, helping extend the season and deliver the best quality strawberries to Sainsbury’s customers.
Beyond being the perfect addition to a summer table, these seasonal staples also pack a nutritional punch. For instance, just a single serving (80g) of raspberries provides 6.5% of the 30g recommended daily fibre intake, making them a delicious and healthy choice for the whole family.
Richard Crampton, Sainsbury’s Commercial Director, Fresh and Convenience, commented: “British berries are one of the real highlights of the season and this offer is a brilliant way for customers to enjoy exceptional taste at great value. We work closely with specialist growers, with many on a long-term basis, to bring customers fruit selected for sweetness, juiciness and flavour, with all our Taste the Difference strawberries and raspberries sourced from UK farms. Whether it’s strawberries and cream, a picnic or a simple dessert, this is all about helping customers make the most of great-tasting seasonal fruit for less.”
Whether served with cream, shared with friends, or enjoyed just as they are, these seasonal highlights bring you the taste of summer at great value (cheapest item free):
- Taste the Difference British Strawberries 250g – £2.75 (£11/kg)or 3-for-2 with Nectar Prices
- Taste the Difference British Raspberries 150g – £2.95 (£19.67/kg) or 3-for-2 with Nectar Prices
- Taste the Difference Blueberries 150g – £2.70 (£18/kg) or 3-for-2 with Nectar Prices
- Taste the Difference Cherries 250g – £4.25 (£17/kg) or 3-for-2 with Nectar Prices
Selected berries and cherries are available now with Nectar Prices in selected supermarkets and online, excluding locals. (T&C’s apply.)
Shop Sainsbury’s fresh fruit savings here.
All existing Nectar customers need to do to benefit from Nectar Prices is to scan Nectar at the checkout instore to save. Customers shopping online will have their discounts applied automatically if their Nectar and Sainsbury’s accounts are linked. Those wanting to become a Nectar customer can sign up to Nectar by downloading the Nectar app or visiting www.nectar.com*.
Terms and conditions of the offers apply*. Subject to availability and while stocks last.
ENDS
Notes to Editors
Terms & Conditions
Delivery £1 to £9.50. Click & Collect 50p to £6.
*18+. Nectar required. 3-for-2 on selected Taste the Difference berries and cherries in a single transaction. Offer includes Taste the Difference British Strawberries 250g £2.75 (£11/kg), Taste the Difference British Raspberries 150g £2.95 (£19.67/kg), Taste the Difference Blueberries 150g £2.70 (£18/kg), Taste the Difference Cherries 250g £4.25 (£17/kg). Available in selected supermarkets and online, excludes Locals. Products subject to availability. Limits may apply. For full terms see: www.nectar.com/c/nectar-prices. Offer valid from 24/06/2026 to 14/07/2026. . Cheapest product free. See shelf label for included products.
*For full Nectar T&Cs please visit https://www.nectar.com/about/privacy-and-legal/collector-rules
About Sainsbury’s
Offering delicious great quality food at competitive prices has been at the heart of what we do since John James and Mary Ann Sainsbury opened our first store in 1869. Today, inspiring and delighting our customers with tasty food remains our priority and our purpose is clear – we make good food joyful, accessible and affordable for everyone, every day.
Our focus on great value food and convenient shopping, whether in-store or online is supported by our brands – Argos, Nectar, Tu Clothing, Habitat and Smart Charge. Sainsbury’s has more than 600 supermarkets and over 885 convenience stores. Argos is a leading digital retailer with over 80 per cent of its sales starting online and 20 million active customers. Digital and technology enables us to adapt as customers shop differently and our profitable, fast-growing online channels offer customers quick and convenient delivery and collection capability.
About Nectar
Nectar, the UK’s largest coalition loyalty programme, is owned by Sainsbury’s. Over 23 million Nectar members collect and spend Nectar points at many of the UK’s leading brands including Sainsbury’s, Argos, Esso and British Airways.
Nectar is playing an ever-larger role for customers and within our business. In 2023, Nectar Prices launched at Sainsbury’s offering lower prices for Nectar members, alongside personalised Your Nectar Prices. Both of which have transformed Nectar sales participation and customer recognition of the value that Nectar provides.
With the Nectar app, customers can unlock weekly personalised offers and access their digital card on the go. Collectors can also get Nectar points every time they shop online via Nectar at over 500 leading online retailers.