Careers
22 Sept 2026

A season to savour: save 25% on over 600 Taste the Difference favourites with Nectar Prices

Value
  • Sainsbury’s is bringing back its biggest Taste the Difference promotion, helping Nectar customers save 25% on more than 600 new and much-loved favourites*
  • Available from Wednesday 23rd September until Tuesday 6th October, customers can discover delicious savings to suit every occasion, from cupboard staples to cosy mid-week meals

Tuesday 22nd September 2026: Sainsbury's is bringing back its popular Taste the Difference promotion, with Nectar customers able to save 25% across more than 600 new and much-loved favourites across the range. With almost 20% more Taste the Difference included this year, customers can enjoy an even wider selection of great quality food, while making their shop go further.

Available from Wednesday 23rd September until Tuesday 6th October, the savings arrive just as autumn routines get back into full swing. Whether refreshing the weekly shop, serving up a comforting dinner, choosing family favourites or planning something special for the weekend, Nectar customers can enjoy quality food to suit every occasion, from carefully sourced ingredients, to standout flavours, Taste the Difference brings plenty of inspiration without compromising on value.

James Campbell, Director of Product & Innovation at Sainsbury’s, said: “Autumn is a brilliant time to bring comforting flavours and fresh inspiration to the table. With carefully chosen ingredients and thoughtfully crafted recipes, Taste the Difference has become a household favourite for making every occasion feel special. With Nectar Prices, customers can save 25% across more than 600 Taste the Difference products, so it’s the perfect time to enjoy the quality they love or discover something new this season at great value.”

Discover something new

From new Italian pastas to the next family favourite, there is plenty to discover across the latest Taste the Difference range, bringing together quality ingredients, big flavours at great value.

Breakfast and brunch favourites

Whether breakfast is grabbed on-the-go or enjoyed slowly at the weekend, customers can start the day with rich Colombian coffee and smooth orange juice to oak-smoked salmon and sourdough crumpets, at prices that help the weekly shop go further.

Fresh for less

From easy peelers popped into lunchboxes to sweet British Sweetspear carrots and Echalion shallots served with dinner, these fresh favourites make it simple to add more colour, flavour and variety throughout the week.

Comforting dinners

Settle into cosy evenings with Nectar savings on delicious warming soups, Italian-inspired favourites and slow-cooked classics, perfect for autumn evenings around the table.

Available from Wednesday 23rd September until Tuesday 6th October, in selected supermarkets and online check out the full range here.

Existing Nectar customers simply need to scan Nectar at the checkout in store to save with Nectar Prices. Customers shopping online will have discounts applied automatically when their Nectar and Sainsbury’s accounts are linked. Those looking to join Nectar can sign up by downloading the Nectar app or visiting nectar.com**.

Alongside these Taste the Difference savings with Nectar Prices, customers can also benefit from hundreds of Aldi Price Match products across everyday essentials, making it easier to find great value throughout the weekly shop.

- ENDS -

Notes to Editors

For more information, please contact food_drinkPR@sainsburys.co.uk High-resolution product pack shots are available upon request.

Sainsbury's has worked closely with British farmers for over 150 years, The savings on our British produce comes without compromising the price paid to our producers. This ensures customers can enjoy outstanding value while maintaining our unwavering commitment to quality and fairness for our farmers and suppliers.

Terms & Conditions

Delivery £1 to £9.50. Click & Collect 50p to £6.

* 18+. Nectar required. Available in selected supermarkets and online, excl Locals. 23rd September 2026 until 6th October 2026.Number of products at Nectar Price varies by store size and online. Products subject to availability. Limits may apply. For full terms see: www.nectar.com/c/nectar-prices

Taste the Difference Nduja & Hot Honey Girasoli, 250g – Now £2.60 with Nectar (£10.40/kg) (£3.50 without Nectar, £14.00/kg);Taste the Difference Discovery Slow Cooked Braised Beef Cheeks, 615g – Now £10.87 with Nectar (£17.68/kg) (£14.50 without Nectar, £23.58/kg); (£2.85 without Nectar, £28.50/kg); Taste the Difference Marry Me Chicken Pie, 250g – Now £3 with Nectar (£/kg) (£4.00 without Nectar, £16.00/kg) Taste the Difference Fairtrade Colombian Coffee, 227g – Now £3.38 with Nectar (£14.89/kg) (£4.50 without Nectar, £19.82/kg);Taste the Difference Smooth Orange Juice, 1L – Now £2.55 with Nectar (£2.55/ltr) (£3.40 without Nectar, £3.40/ltr); Taste the Difference Oak Smoked Salmon, 100g – Now £3.70 with Nectar (£37.00/kg) (£4.95 without Nectar, £49.50/kg); Taste the Difference Luxury Sourdough Crumpets x6 – Now 97p with Nectar (16p each) (£1.30 without Nectar, 22p each); Taste the Difference Easy Peelers, 600g – Now £1.69 with Nectar (£2.82/kg) (£2.25 without Nectar, £3.75/kg);Taste the Difference British Sweetspear Carrots, 450g – Now £1.43 with Nectar (£3.18/kg) (£1.90 without Nectar, £4.22/kg); Taste the Difference Echalion Shallots, 400g – Now £1.16 with Nectar (£2.90/kg) (£1.55 without Nectar, £3.88/kg); Taste the Difference Petits Pois & Ham Soup, 600g – Now £2.25 with Nectar (£3.75/kg) (£3.00 without Nectar, £5.00/kg);Taste the Difference Orzo, 500g – Now £1.61 with Nectar (£3.22/kg) (£2.15 without Nectar, £4.30/kg); Taste the Difference Prosciutto, Mushroom & Mascarpone Pizza, 480g – Now £3.75 with Nectar (£7.81/kg) (£5.00 without Nectar, £10.42/kg);Taste the Difference Slow Cooked British Beef Bourguignon, 545g – Now £6.07 with Nectar (£11.14/kg) (£8.10 without Nectar, £14.86/kg).

**For full Nectar T&Cs please visit https://www.nectar.com/about/privacy-and-legal/collector-rules

About Sainsbury’s

Offering delicious great quality food at competitive prices has been at the heart of what we do since John James and Mary Ann Sainsbury opened our first store in 1869. Today, inspiring and delighting our customers with tasty food remains our priority and our purpose is clear – we make good food joyful, accessible and affordable for everyone, every day.

Our focus on great value food and convenient shopping, whether in-store or online is supported by our brands – Argos, Nectar, Tu Clothing, Habitat and Smart Charge. Sainsbury’s has more than 600 supermarkets and over 885 convenience stores. Argos is a leading digital retailer with over 80 per cent of its sales starting online and 20 million active customers. Digital and technology enables us to adapt as customers shop differently and our profitable, fast-growing online channels offer customers quick and convenient delivery and collection capability.

About Nectar

Nectar, the UK’s largest coalition loyalty programme, is owned by Sainsbury’s. Over 23 million Nectar members collect and spend Nectar points at many of the UK’s leading brands including Sainsbury’s, Argos, Esso and British Airways.

Nectar is playing an ever-larger role for customers and within our business. In 2023, Nectar Prices launched at Sainsbury’s offering lower prices for Nectar members, alongside personalised Your Nectar Prices. Both of which have transformed Nectar sales participation and customer recognition of the value that Nectar provides.

With the Nectar app, customers can unlock weekly personalised offers and access their digital card on the go. Collectors can also get Nectar points every time they shop online via Nectar at over 500 leading online retailers.