- This weekend, Taste the Difference Jersey Royal Potatoes 450g are just £1 with Nectar Prices, available from Friday 12th June until Sunday 14th June 2026
- Customers can enjoy the seasonal British grown potato at better than half price, available in selected Sainsbury’s supermarkets
- Price drop comes as bumper crop hits shelves, helping British growers manage increased supplier while giving customers a brilliant summer deal
Friday 12th June: Shoppers can pick up Taste the Difference Jersey Royal Baby New Potatoes (450g) for £1 with Nectar Prices this weekend (12th –14th June), (£2.20 without Nectar, £2.20, £4.89/kg). Sainsbury’s is investing to bring prices down to better than half price for a limited time, supporting Jersey Royal farmers through a period of naturally peak supply - while giving customers access to fresh, seasonal British produce at great value.
With searches for ‘jersey royal new potatoes’ up +249%1 month-on-month, this unmissable deal comes at the perfect time. With warmer weather returning, Jersey Royals are a go-to for BBQ sides and summer meals – ideal simply tossed with butter, herbs or olive oil, or used in a fresh potato salad.
Richard Crampton“Jersey Royals are a true sign of the British summer and taste at their absolute best right now. With a natural crop flush underway, we’re proud to support our growers while offering customers a fantastic Nectar Prices deal just in time for the weekend. By working closely with our suppliers, we can help manage seasonal supply and ensure customers get delicious, great-quality potatoes at exceptional value. Growers continue to receive their usual fair price for their produce as we are covering the cost to bring this better than half price saving to customers”.
Sainsbury’s Commercial Director, Fresh and Convenience
A spokesperson at Jersey Royal Company said: “We’re delighted to bring the very best of seasonal produce to Sainsbury’s customers, through our world-famous Jersey Royal potatoes. With the warmer weather on the way, it’s the perfect match for simple, easy cooking Thanks to our long-term partnership with Sainsbury’s, we’re able to bring these beautiful potatoes to customers, with their unique, delicate flavour, making them a true taste of summer – whether simply served with butter, tossed through a fresh salad or savoured alongside seasonal dishes this weekend”.
Taste the Difference Jersey Royal Baby New Potatoes 450g are available for £1 with Nectar Prices in selected supermarkets and online from Friday 12th June until Sunday 14th June 2026.
Terms and conditions of the offers apply**. Subject to availability and while stocks last.
All existing Nectar customers need to do to benefit from Nectar Prices is to scan Nectar at the checkout instore to save. Customers shopping online will have their discounts applied automatically if their Nectar and Sainsbury’s accounts are linked. Those wanting to become a Nectar customer can sign up to Nectar by downloading the Nectar app or visiting www.nectar.com***.
ENDS
Notes to Editors
1Search term increase between 01/05-06/06 2026 vs 23/03-30/04 2026
Please contact food_drinkpr@sainsburys.co.uk for further information.
Terms and Conditions
Delivery £1 to £9.50. Click & Collect 50p to £6.
Serving suggestion. **18+ Nectar required. Available in selected supermarkets and online, excludes Locals. Number of products at Nectar Price varies by store size and online. Products subject to availability. Limits may apply. For full terms see: www.nectar.com/c/nectar-prices
Taste the Difference Jersey Royals 450g £1 with Nectar (£2.22/kg), without Nectar £2.20 (£4.89/kg), starts 12/06/26 and ends 14/06/26.
***For full Nectar T&Cs please visit https://www.nectar.com/about/privacy-and-legal/collector-rules
About Sainsbury’s
Offering delicious great quality food at competitive prices has been at the heart of what we do since John James and Mary Ann Sainsbury opened our first store in 1869. Today, inspiring and delighting our customers with tasty food remains our priority and our purpose is clear – we make good food joyful, accessible and affordable for everyone, every day.
Our focus on great value food and convenient shopping, whether in-store or online is supported by our brands – Argos, Nectar, Tu Clothing, Habitat and Smart Charge. Sainsbury’s has more than 600 supermarkets and over 885 convenience stores. Argos is a leading digital retailer with over 80 per cent of its sales starting online and 20 million active customers. Digital and technology enables us to adapt as customers shop differently and our profitable, fast-growing online channels offer customers quick and convenient delivery and collection capability.
About Nectar
Nectar, the UK’s largest coalition loyalty programme, is owned by Sainsbury’s. Over 23 million Nectar members collect and spend Nectar points at many of the UK’s leading brands including Sainsbury’s, Argos, Esso and British Airways.
Nectar is playing an ever-larger role for customers and within our business. In 2023, Nectar Prices launched at Sainsbury’s offering lower prices for Nectar members, alongside personalised Your Nectar Prices. Both of which have transformed Nectar sales participation and customer recognition of the value that Nectar provides.
With the Nectar app, customers can unlock weekly personalised offers and access their digital card on the go. Collectors can also get Nectar points every time they shop online via Nectar at over 500 leading online retailers.