Sainsbury’s taps into the comfort food revival with its new Taste the Difference Discovery Slow Cooked range, turning flavourful, restaurant-quality dishes that are effortless to enjoy
Provenance and craft take centre stage this season, from PGI Welsh Lamb to British beef cheeks, braised for 10 hours
Sainsbury’s is also serving up new trend-led twists, including the Taste the Difference Marry Me Chicken Pie inspired by the viral recipe, perfect for cosy nights in
Ahead of Bonfire Night, Sainsbury’s is bringing restaurant-quality comfort to weeknights, with its new Taste the Difference Discovery Slow Cooked range designed to deliver rich, flavourful dishes for two without the hours of prep.
As the weather cools, customers are craving warming, hearty meals, with Sainsbury’s online searches for ‘slow-cooked’ up +140% month-on-month1. Made from expertly sourced cuts, the new range delivers rich, satisfying flavour at home with minimal effort. Quality ingredients are at the heart of the range, with dishes featuring British Aberdeen Angus beef and PGI Welsh Lamb, chosen for its distinctive flavour and trusted provenance.
Among the six highlights is the Taste the Difference Discovery Braised Beef Cheeks, slow-cooked for 10 hours in PDO Chianti red wine until melt-in-the-mouth tender, finished with a green peppercorn and roast shallot jus, or the Taste the Difference Discovery Baharat Spiced Lamb Rump, a premium cut brined in black tea for tenderness, with warming Baharat spices and rich black garlic.
James Campbell, Director of Product & Innovation at Sainsbury’s, said: “There's nothing quite like comfort food when the nights get cooler, especially when customers want something cosy and full of flavour without spending hours in the kitchen. Our new Taste the Difference Discovery Slow Cooked range delivers exactly that, pairing expertly sourced premium cuts with carefully crafted recipes for rich, hearty, restaurant-quality dishes that make any night at home feel special".
It’s not just slow cooked braises getting the glory this season. With viral food trends dominating social feeds, Sainsbury’s has launched new pies, including the Taste the Difference Marry Me Chicken Pie, bringing the internet’s most famous recipe under a delightful puff pastry lid. The recipe continues to go viral across social media with over 28.6k posts on TikTok, while Google searches for “Marry Me Chicken” have surged by over +5,000% in the last month alone2. In addition, customer demand for classic winter warmers is on the rise too, with Sainsbury’s online searches for ‘mushroom pies’ up +200% month-on-month3.
Discover the new range:
The new Taste the Difference Discovery Slow Cooked range includes:
Taste the Difference Discovery Slow Cooked Braised Beef Cheeks (£14.50): Slow-cooked for 10 hours in PDO Chianti red wine and finished with a green peppercorn and roast shallot jus, pickled onions, and crispy onions.
Taste the Difference Discovery Slow Cooked Baharat Spiced Lamb Rump (£14.50): Premium lamb rump brined in black tea, coated in fragrant Baharat spices and slow-cooked with sultanas in a warming tomato and black garlic sauce.
Taste the Difference Discovery Slow Cooked Welsh Hill Lamb Osso Bucco (£18.50): Bone-in centre-cut PGI Welsh Lamb leg slow-braised with tomato, white wine, and smoked lardons, completed with a fresh gremolata garnish.
Taste the Difference Discovery Slow Cooked Korean Inspired Short Ribs of Beef (£14): Korean-inspired British bone-in beef short ribs braised in Bordeaux wine, served with a bone marrow and miso jus, spicy gochujang drizzle, and kimchi shallots.
Taste the Difference Discovery Slow Cooked Aberdeen Angus Ancho Chilli Featherblade (£13.75): British Aberdeen Angus beef coated in a smoky ancho chilli rub, cooked low and slow, and finished with a habanero and charred pineapple BBQ glaze.
Taste the Difference Discovery Slow Cooked Coconut & Chilli Chicken (£8.50): Succulent chicken brined in coconut milk and Thai-inspired spices, served alongside tarragon-infused hispi cabbage.
New Taste the Difference pies:
Taste the Difference Marry Me Chicken Pie (£4): Inspired by the viral recipe trend, combining tender chicken, sun-ripened tomatoes, garlic, spinach, and rich Parmesan cream under a butter-enriched puff pastry lid.
Taste the Difference Portobello Mushroom & Cheddar Pie (£4): A rich vegetarian option packed with chunky Portobello mushrooms, caramelised onions, and sharp mature Cheddar.
The Taste the Difference Discovery Slow Cooked range and Taste the Difference Pies are available in selected superstores and online.
Products subject to availability.
1MoM Search term increase between 31st October 2026 vs 30th September 2026
2 Google Trends UK Data: Search interest captured over a 30-day period (September 2026 – October 2026). Search term "Marry me Chicken" reached "Breakout" status. According to Google Trends, a "Breakout" designation is applied to search terms that have grown by more than 5,000% compared to the previous period, indicating an explosive surge in interest
3MoM Search term increase between 31st October 2026 vs 30th September 2026
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Notes to Editors
For more information, please contact food_drinkpr@sainsburys.co.uk. High-resolution product pack shots are available to download here.
About Sainsbury’s
Offering delicious, great quality food at competitive prices has been at the heart of what we do since John James and Mary Ann Sainsbury opened our first store in 1869. Today, inspiring and delighting our customers with tasty food remains our priority and our purpose is clear – we make good food joyful, accessible and affordable for everyone, every day.
Our focus on great value food and convenient shopping, whether in-store or online is supported by our brands – Argos, Nectar, Tu Clothing, Habitat, Sainsbury’s Bank and Smart Charge. Sainsbury’s has almost 600 supermarkets and over 900 convenience stores. Argos is a leading digital retailer with over 80 per cent of its sales starting online and 20 million active customers. Digital and technology enables us to adapt as customers shop differently and our profitable, fast-growing online channels offer customers quick and convenient delivery and collection capability.