Careers

Good Food Starts Here

At Sainsbury’s, Easter starts much earlier than the moment we sit down to enjoy a spring roast or crack into a chocolate egg - our incredible farmers and suppliers are putting care and commitment in developing great quality products for our customers all year round.

To champion the brilliant people behind our springtime favourites and lift the lid on what it takes to keep the UK food system delivering good food for all of us, we’ve invited Chef Ian Haste to meet some of the people behind our seasonal favourites, to learn more about what it takes to get them to your table.

From British strawberries and free‑range eggs to responsibly sourced Scottish salmon, we’re celebrating the quality, heritage and hard work behind good food, and showcasing the power of long-term partnership in securing our food system for the future.

Strawberries in the New Forest with New Forest Fruits Co.

Ever wondered what it takes to get British strawberries ready for the season ahead?

In our first short film, Chef Ian Haste travels to meet the team at New Forest Fruits Co., one of our long‑standing strawberry suppliers. At peak season, the team grow, pick and pack six million strawberries every day, with quality and care guiding every step. Supported by its long-term partnership with Sainsbury’s, New Forest Fruits Co. has been able to invest in new growing techniques and technology, helping extend the season and deliver the best quality strawberries. It’s this long-term approach that helps protect the future of British strawberries and gives us something to look forward to when the season rolls around.

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