Careers
Purpose in action

Great quality and affordable prices, however you choose to shop

20 February 2026

We know how important the combination of great quality and affordable prices is for our customers. We’ve invested over £1 billion in value over the last four years but as every household continues to feel the pressure, we’re working hard to ensure every pound our customers spend goes further. For millions, shopping is a balancing act. Finding quality food at the right price and getting everything you need in one go needs to be as simple as possible.

For Mark Given, our Chief Technology, Marketing and Data Officer, value at Sainsbury’s is about getting our unbelievable quality at outstanding prices. Watch the video to hear Mark walk you through our value offer.

Loyalty everyone loves with Nectar

 

Customers love the simplicity and savings of our Nectar loyalty scheme. When customers use Nectar consistently, they can save £450 across the year.

With Nectar Prices, we’ve transformed the way they experience value at Sainsbury’s, where purple is now a true symbol of great savings and low prices. Nectar Prices are now available on thousands of products and we also offer hundreds of millions of personalised offers a week, helping us build stronger connections and save customers billions of pounds every year.

Cheapest prices on everyday essentials with Aldi Price Match

No matter how our customers are choosing to shop, we’re giving them access to the cheapest prices on the things they buy most often.

In 2024, we were the first retailer to extend Aldi Price Match across all supermarkets, Local stores and online – offering market-leading prices on the most popular breakfast, lunch and dinner products, like milk, bread, butter, baked beans, chicken, tuna, pasta, rice and vegetables. And we’re not just focused on staples when it comes to great value, over 75 per cent of products in Aldi Price Match are Healthy or Better for you choices.

Value at Sainsbury’s at a glance

  • Nectar Prices: Savings on thousands of products, giving customers great value every day.
  • Your Nectar Prices: Hundreds of millions of personalised offers tailored to how each customer shops - more than any other retailer.
  • Nectar Points: Rewards that build with every shop, helping customers unlock even more value from everyday spending.
  • Aldi Price Match: Matching the prices of everyday staples to keep baskets affordable, without compromising on quality.