At Sainsbury’s, we’re always looking for smarter ways to do better, for our customers, our farmers, and the planet. That’s why we’ve become the first UK retailer to trial AI-powered veterinary technology on dairy farms. It’s a small step for cows, but a big leap for animal welfare.
This new “vet tech” uses artificial intelligence to monitor cow behaviour in real time. It spots early signs of illness or discomfort, often before they’re visible to the human eye, so farmers can step in quickly with the right care. The result? Healthier herds, faster recovery times, and fewer antibiotics.
Right now, the technology is being trialled on 30 of our Dairy Development Group farms, with plans to expand next year. And it’s already making a difference.
Dr Matt Turner“Investing in British farming and continuously improving animal health and welfare are key priorities for us. This innovative new technology means we can help both farmer and animal.”
Vet and Agriculture Manager
This trial is part of our Plan for Better - our strategy to make Sainsbury’s a more sustainable, inclusive, and responsible business. It’s about making good food affordable and accessible, while reducing our environmental impact and supporting the people who grow, raise, and produce it.
Here’s how this AI tech fits in:
And it’s not just about cows. It’s about creating a food system that works better for everyone.
In 2025, we made real progress across our Plan for Better goals:
