- Toy experts at Argos have unveiled their annual predictions for the toys set to dominate letters to Father Christmas this year
- Retro inspired toys take centre stage, with a mini vinyl record player and classic 80s arcade in LEGO form featuring on the list
- Screen favourites jump out of the box office and into the living room with toys from fan favourites Toy Story 5, Paw Patrol and KPop Demon Hunters
- Meanwhile interactive technology continues to encourage play and creativity, with the brand-new, portable Toniebox Lite set to be a huge hit amongst children and parents
1st September 2026 - As the school gates reopen and festive planning quietly begins behind the scenes, Argos has unveiled its highly anticipated list of Top Toys for Christmas 2026. Handpicked and carefully curated by its trusted toy experts after months of market research, the lineup highlights 20 of the most-wanted gifts set to dominate letters to Santa this year.
“This year’s Top Toys list brings together the very best in imaginative play and innovation,” says Chantal Pearce, Head of Toy Buying at Argos. “We’re always monitoring market trends to discover what truly sparks children’s imaginations, and our 2026 Top Toys list reflects the toys we expect to capture their attention this Christmas. From movie magic and retro nostalgia to screen-free storytellers and hands-on crafting, we’ve curated a range that inspires imagination, supports children’s development and encourages creativity through play.”
“Toys have been at the heart of Argos for over 50 years, helping families create magical Christmas moments year after year. As a brand, generations of families have trusted our expertise on toys, and we hope to continue inspiring gift-givers this festive season.”
Throwback Favourites
Nostalgia is set to continue shaping how families shop for toys this Christmas, with classic formats getting a contemporary upgrade. Today’s retro throwbacks bridge the gap between generations, giving parents a chance to share the things they loved as children with their own kids.
"Parents enjoy introducing their children to the toys and characters they grew up with, but kids still want something that feels fresh and fun to play with," says Chantal. "When a toy balances that retro charm with modern features, it quickly becomes a favourite across the household."
Leading this retro revival is Mini Brands Really Works Vinyl Playset (£20) — a fully functioning mini vinyl record player that really spins and plays music from chart-topping artists, complete with 44 mini records to collect. Gaming history also makes a strong impact with the LEGO Donkey Kong Arcade Building Set (£150), bringing classic 80s arcade culture home in brick form.
Meanwhile, high-octane classic play gets scaled up in the Hot Wheels City Ultimate T-Rex Garage (£130), featuring space to store and launch up to 50 cars. Traditional wooden play also remains a firm favourite with two Argos exclusives: the Chad Valley Alfie And Jo Wooden Train Set (£15) and the Chad Valley Wooden Classic Kitchen (£30).
Future Play
Interactive technology continues to bring brilliant extra layers to everyday play, encouraging creativity, sparking curiosity and giving children exciting new ways to express themselves through music, storytelling and roleplay.
"The best interactive toys are all about instant fun and encouraging kids to dive right in," says Chantal. "It’s wonderful seeing how intuitive tech can bring so much joy and confidence to playtime."
A brand-new toy set to become a firm favourite this Christmas, the Toniebox Lite (£60) offers a fresh update to the popular audio range. Designed as a compact, travel-friendly alternative to the Toniebox, it makes taking stories, music and audio adventures on the go easier than ever.
Meanwhile, for children who enjoy roleplay, the Little Live Pets My Magical Dragon Skye (£55) is set to be a hit. A mythical companion with over 60 physical reactions, the toy responds with sounds and movements whenever children pet, feed or play with it.
Continuing with the theme of animals and creatures, the Primal Hatch Megalodon Hatching Egg Shark Toy (£55) turns opening a new toy into an event, using a simple splash of water to trigger a fizzing, foaming reaction that lets kids "hatch" their own prehistoric shark.
Finally, clever tech features also give kids exciting ways to learn and express themselves musically. The VTech Kidi 12-In-1 Guitar Superstar (£50) uses light-up frets on the neck to guide beginners through playing real tunes, while the Projector Karaoke Machine (£90) pairs smart app connectivity with built-in stage lights so kids can put on full concerts at home.
Mini Worlds & Big Adventures
Small-world building and hands-on crafting gives children complete control over their own imaginative stories. From customising crafts to creating detailed mini setups, this trend is all about immersion—giving children space to express themselves and create their own adventures.
"Creative play gives kids the freedom to build their own stories from scratch," says Chantal. "Whether they’re designing gifts for friends or losing themselves in an imaginative world, these toys are all about hands-on fun that keeps them engaged for hours."
Building sets lead the charge for storytellers. LEGO Pokémon SMART Play: Sprigatito, Fuecoco and Quaxly Battle (£30) lets fans build their favourite starter Pokémon for creative play, while the Armosaurs Armor-Up Dinosaur T-Rex - Ajax (£45) brings action to life with tail-activated jaw movement and seven pieces of mix-and-match armour.
For kids who love to design and customise, the Giftie Badge Maker (£35) turns any bedroom into a crafting studio, connecting with a simple phone app to print custom photo badges and greeting cards for friends. Classic dollhouse play also gets a modern upgrade with the Argos-exclusive Jupiter Workshops Four Storey Wooden Doll House (£150), a four-story setup with working lights and sounds across contemporary styled rooms.
Finally, soft toys offer a comforting way for younger kids to process big feelings. The Argos-exclusive Flutter Monster 40 cm Soft Toy (£20) combines plush comforting cuddles with a hidden tummy pocket and feeling cards, giving children a gentle, easy way to share how they're feeling alongside a bedtime storybook.
As Seen on Screen
Favourite TV shows and blockbuster movies continue to inspire some of the most-wanted toys under the tree. This trend is all about bringing beloved characters off the screen and into everyday play, turning iconic moments into hands-on adventures kids can lead themselves.
"When kids fall in love with a movie or show, they want to step right into that world," says Chantal. "Screen-inspired toys are at their best when they let children recreate their favourite moments or create brand-new stories with characters they already adore."
Leading the movie excitement is Disney’s latest blockbuster, represented by the Argos-exclusive Toy Story 5 Bullseye Jumbo Plush (£50), a super-sized, extra-huggable version of Woody’s loyal companion. Pop culture fans can also take centre stage with the KPop Demon Hunters Golden Singing Dolls (£35 each). Available in 3 styles - Rumi, Mira, and Zoey; each singing dolls performs the band’s hit song from the film, "Golden".
For preschoolers, screen favourites come to life in a big way. The Megasaurus Dino Vehicle (£60) brings PAW Patrol: The Dino Movie to the living room with a massive 76.2cm dinosaur that automatically inflates at the press of a button. Meanwhile, Ready Pedal Peppa (£30) lets little ones help Peppa Pig learn to ride her bike with over 75 interactive sounds and phrases.
Rounding out the lineup for kids who love a good laugh, the Minions & Monsters Fart Blaster Pro (£30) lets pranksters launch real scented fart rings that float up to six feet through the air.
All 20 Top Toys and thousands more are available online at Argos.co.uk and in selected Argos stores nationwide. Shopping with Argos remains effortless with Fast Track same-day and next-day delivery options available 7 days a week, allowing those that order by 5pm to receive their items by 10pm on the same day, subject to availability. Customers can also benefit from free delivery on small items over £100 or choose the convenient Click & Collect service available across more than 1,100 Sainsbury’s stores, Argos stores, and collection points.
Full List: Argos Top Toys for 2026
| Product name | Image | Price | Product Description |
| Mini Brands Really Works Vinyl Playset |  | £20.00 | Turn up the nostalgia! A fully functional mini record player that really spins and plays hits from today’s chart-toppers. With 44 micro-vinyls to collect, kids can build their ultimate desktop record collection. (Additional mini vinyl records sold separately). |
| LEGO Donkey Kong Arcade Building Set |  | £150.00 | Level up on nostalgia and create a Donkey Kong arcade level featuring Jumpman, Donkey Kong figure, and Lady. Pull the lever to release one of the 21 barrels at a time, move Jumpman with the joystick and press the button to make him jump over the barrels." |
| Hot Wheels City Ultimate T-Rex Garage |  | £130.00 | Hot Wheels’ headliner for 2026. This mega playset packs storage for 50 cars into an action-packed showdown against a car-hungry dinosaur, complete with two 1:64 scale vehicles to spark instant battle right out of the box. |
| Chad Valley Alfie And Jo Wooden Train Set |  | £15.00 | This Wooden train set brings Alfie & Joe into the world of play. Crafted for little hands, this durable wooden train set pairs timeless design with endless play. Smooth-rolling carriages and easy-connect tracks make it an everyday playroom essential. |
| Chad Valley Wooden Classic Kitchen |  | £30.00 | Designed to spark children's imagination, improve their confidence and enhance their communication skills, this wooden Chad Valley Kitchen gives children the culinary freedom to use their imaginations and cook up some fun. |
Toniebox Lite (Launching in October) |  | £60.00 | Small in size, big on listening; the screen-free storytelling sensation returns in a portable edition. Delivering up to 6 hours of captivating audio stories and music, Toniebox Lite works with all previous Tonies too. |
| LLP My Magical Dragon Skye |  | £55.00 | Nurturing play reaches new heights with the new interactive dragon from Little Live Pets. Skye features 60+ interactive reactions, dynamic touch sensors, animated plush wings, and an integrated LCD screen that rewards caring gameplay with collectible digital gems. |
| Primal Hatch Megalodon Hatching Egg Shark Toy |  | £55.00 | New for 2026, Primal Hatch presents the latest evolution of last year’s big-seller Hatching Dino – the Megalodon. To hatch, kids add the egg to water which triggers a fizzing reaction that foams into a shark-attack red before the shark bursts free. |
| VTech Kidi 12-In-1 Guitar Superstar |  | £50.00 | The Kidi Guitar Superstar is the must-have musical toy for aspiring performers. With dazzling light up frets, touch sensitive strings, Bluetooth music streaming and exciting rhythm challenges, kids can create, play and perform like never before. The stage is set, let’s rock! |
Projector Karaoke Machine (Launching in September) |  | £90.00 | It’s the ultimate bedroom concert setup; cast your favourite smart apps directly onto walls whilst working with pro-level vocal effects and dynamic LED light shows. Complete with a 2-month KaraFun subscription. |
LEGO Pokémon SMART Play: Sprigatito, Fuecoco and Quaxly Battle |  | £30.00 | Young trainers can build and stage interactive showdowns between Paldea's iconic starter Pokémon. Featuring buildable figures with movable parts and embedded SMART Tags, the set seamlessly pairs with LEGO SMART Bricks to trigger responsive lights and sound effects during play. |
 | £45.00 | Dino-mite combat action, featuring a tail-activated jaw snap and seven interchangeable armour pieces. Kids can suit up Ajax for high-stake missions or swap to a battle-worn look after the fight. | |
 | £35.00 | The Giftie Badge Maker allows children to easily create their very own badge designs. Complete with an app to customise templates and turn personal photos into custom pins, kids can craft and share 50 unique badges with friends and family. | |
 | £150.00 | New for 2026, this 4-storey doll house brings imaginary playtime to life with multiple features, accessories and rooms to explore. The contemporary graphics and soft furnishings add detail throughout, complete with sounds and lights. | |
 | £20.00 | A gentle way to start conversations about emotions, this soft toy turns tricky feelings into something you can hold and talk about. Flutter Monster has four butterflies tucked into his tummy, each with a pocket for feeling note cards which children can write or draw their emotions on and tuck them safely inside. | |
 | £50.00 | This jumbo plush is the perfect way to get up close and huggable with Bullseye from Disney and Pixar's Toy Story 5! With stylised looks inspired by the movie, Bullseye is made with fun-to-touch fabrics in an extra-large size that makes him extra snuggly and fun for naptime and playtime alike. | |
KPop Demon Hunters Golden Singing Dolls |  | £35.00 each | Bring the Netflix pop-culture phenomenon home. Each iconic HUNTR/X doll from KPop Demon Hunters sings the smash-hit "Golden". Watch them perform solo or collect them all and sync them up for full group harmonisation. |
 | £60.00 | Go big on rescue missions with Rocky’s jaw-dropping vehicle from PAW Patrol: The Dino Movie. Featuring movie-accurate sounds and a massive, 76.2cm tall dinosaur that automatically inflates at the press of a button. | |
 | £30.00 | Help Peppa Pig learn to ride her bike with the Ready, Pedal, Go interactive figure! Peppa reacts with 75+ sounds and phrases depending on how she’s used. The set also includes decorative stickers to customise the bike and helmet, and bandages to heal Peppa after small falls. | |
 | £30.00 | Mischievous fun at its finest. Armed with eight stink settings and two scented formulas, this movie-tie-in to Illumination's Minions & Monsters launches real floating scent rings up to 6 feet away. |
-ENDS-
Notes to Editors
Please contact argos@hopeandglorypr.com for more details.
About Argos
Established in 1973, Argos is a leading UK general merchandise retailer offering approximately 40,000 products through its website, apps, stores, and convenient Click & Collect points inside Sainsbury's supermarkets. Argos is a technology-led retailer, with its website and app receiving more than a billion combined visits annually, and up to 80% of sales originating online. Argos' market-leading Fast Track delivery service is available across more than 90% of UK postcodes, seven days a week, with home delivery in as little as four hours until 10pm.
Argos is part of Sainsbury's, a company focused on great value food and convenient shopping, both in-store and online. Sainsbury's brands include Argos, Habitat, Tu, Nectar, and Sainsbury's Bank. J Sainsbury.