- As the UK prepares for a mini heatwave this bank holiday weekend, punnets of by Sainsbury’s British Strawberries 250g will be slashed to just £1 with Nectar Prices from Saturday 23rd May until Monday 25th May 2026*.
- Sainsbury’s continues to support British farmers, helping deliver delicious in-season strawberries as the UK heads into the summer months.
As temperatures rise this bank holiday weekend, Sainsbury’s is turning up the sweetness with punnets of its by Sainsbury’s British Strawberries 250g now available just £1 with Nectar Prices(£2.25 without Nectar, £9/kg), from Saturday 23rd May to Monday 25th May – that’s a berry brilliant saving! With searches for ‘strawberries’ up +68%1 month-on-month across Sainsbury’s online, it’s clear demand for the seasonal favourite is in full swing, as the better than half price saving rolls out in selected supermarkets and online for a limited time only.
As summer gets underway, Sainsbury’s is working closely with British growers to bring customers great value, delicious, sweet strawberries picked at their best – ideal for picnics, puddings and days in the sun.
Richard Crampton“With warmer days ahead and British strawberries back in season, there’s no better time to enjoy them. This May bank holiday, we’re making it easier for customers to enjoy great quality strawberries at brilliant value with Nectar Prices, working closely with our trusted British growers and long-standing partners to bring the best of the season to our shelves. We know what it takes to grow great British fruit and we work in close partnership with our growers to ensure they have the confidence to invest for the future - that’s how we’re able to deliver great quality, fairly sourced strawberries for customers year after year.”
Sainsbury’s Commercial Director, Fresh and Convenience
Looking for inspiration on how customers can enjoy great-tasting strawberries this season? Pile them on a pavlova, add a splash of cream, pop them in a classic Pimm’s, or simply tuck in as they are. They are the perfect way to bring a taste of British summer to any bank holiday spread.
John Gray, Managing Director at Angus Soft Fruits, said: “As temperatures rise this weekend, we’re looking ahead to a fantastic season, with more delicious British strawberries coming through for the bank holiday and beyond. Thanks to our long-standing relationship with Sainsbury’s, we have worked together to bring customers fresh, high-quality British strawberries right from early harvest through to the final pick”.
Don’t miss out on this brilliant sainsberries saving available for a limited time only at selected Sainsbury’s superstores and online.
All existing Nectar customers need to do to benefit from Nectar Prices is to scan Nectar at the checkout instore to save. Customers shopping online will have their discounts applied automatically if their Nectar and Sainsbury’s accounts are linked. Those wanting to become a Nectar customer can sign up to Nectar by downloading the Nectar app or visiting www.nectar.com**.
Terms and conditions of the offers apply*. Subject to availability and while stocks last.
1Search term increase between 13th May 2026 vs 13th April 2026
ENDS
Notes to Editors
Please contact food_drinkpr@sainsburys.co.uk for further information
1Search term increase between 13th May 2026 vs 13th April 2026
by Sainsbury’s Strawberries 250g - £1 Nectar Prices
Sainsbury's has worked closely with British farmers for over 150 years and delivered this offer in partnership with them. The savings on our British strawberries comes without compromising the price paid to our producers. This ensures customers can enjoy outstanding value while maintaining our unwavering commitment to quality and fairness for our farmers and suppliers.
Terms & Conditions
Delivery £1 to £9.50. Click & Collect 50p to £6.
Serving suggestion. *18+. Nectar required. Available in selected supermarkets and online, excludes Locals. Number of products at Nectar Price varies by store size and online. Products subject to availability. Limits may apply. Available until 25/05/26. For full terms see: www.nectar.com/c/nectar-prices
by Sainsbury’s Strawberries 250g, was £1.80 with Nectar (£7.20/kg) from 13/05- 22/05. £1 with Nectar (£4/kg) starts 23/05 ends 25/05
Non-Nectar unit prices are as follows: by Sainsbury’s Strawberries 250g (£9/kg) ends 25/05
** For full Nectar T&Cs please visit https://www.nectar.com/about/privacy-and-legal/collector-rules
About Sainsbury’s
Offering delicious great quality food at competitive prices has been at the heart of what we do since John James and Mary Ann Sainsbury opened our first store in 1869. Today, inspiring and delighting our customers with tasty food remains our priority and our purpose is clear – we make good food joyful, accessible and affordable for everyone, every day.
Our focus on great value food and convenient shopping, whether in-store or online is supported by our brands – Argos, Nectar, Tu Clothing, Habitat and Smart Charge. Sainsbury’s has almost 600 supermarkets and over 800 convenience stores. Argos is a leading digital retailer and is the third most visited retail website in the UK, with over 70 per cent of its sales starting online. Argos is conveniently available for customers to collect from hundreds of Sainsbury’s stores. Digital and technology enables us to adapt as customers shop differently and our profitable, fast-growing online channels offer customers quick and convenient delivery and collection capability.
About Nectar
Nectar, the UK’s largest coalition loyalty programme, is owned by Sainsbury’s. Over 23 million Nectar members collect and spend Nectar points at many of the UK’s leading brands including Sainsbury’s, Argos, Esso and British Airways.
Nectar is playing an ever-larger role for customers and within our business. In 2023, Nectar Prices launched at Sainsbury’s offering lower prices for Nectar members, alongside personalised Your Nectar Prices. Both of which have transformed Nectar sales participation and customer recognition of the value that Nectar provides.
With the Nectar app, customers can unlock weekly personalised offers and access their digital card on the go. Collectors can also get Nectar points every time they shop online via Nectar at over 500 leading online retailers.