- Customers can now use Nectar points across a range of Ambassador’s authentic no-fly cruises from seven UK ports and its Caribbean fly-cruise programme
- Customers can collect up to 150,000 Nectar points - worth up to £750 – on cruise bookings
- To earn or redeem points, customers simply link their Nectar account when booking online or through Ambassador Cruise Line’s contact centre
London, UK, Tuesday 8 September 2026 - Nectar is partnering with Ambassador Cruise Line, the first dedicated cruise-line partner to join the UK's largest loyalty programme. The new partnership will give members more ways to get value from their points, offering the opportunity to collect and spend Nectar points on unforgettable cruise holidays.
Founded in 2021, Ambassador has rapidly established itself as the UK's leading affordable quality cruise line for the adult market. The operator offers authentic year-round no-fly cruises on its small-to-mid-size fleet from regional UK ports on board Ambience and Ambition as well as a successful fly-cruise programme aboard Renaissance in the winter months.
Nectar members can earn up to 150,000 Nectar points, worth up to £750, on all available seasons on sale with Ambassador Cruise Line. Additionally, customers can spend their Nectar points on the cost of their next cruise, whether that means lowering the price of their holiday or even covering the entire fare and sailing for free1.
The partnership expands the range of travel and leisure rewards available through Nectar, giving members even more choice. Customers can collect and spend Nectar points by linking their Nectar account via www.ambassadorcruiseline.com or collecting points via Ambassador’s Guest Reservations team and the Future Cruise Desk on board Ambassador ships by entering their Nectar ID.
“We're always looking for new ways to help members get more value from Nectar,” said Amir Rasekh, Managing Director, Nectar360. “Our partnership with Ambassador Cruise Line gives customers another way to turn everyday loyalty into memorable experiences. Whether they're collecting points on a booking or using their points towards a future trip, we're giving customers more choice and flexibility in how they get value from Nectar.”
Gordon Nardini, Chief Marketing Officer at Ambassador Cruise Line, said: "We're delighted to be part of the Nectar loyalty programme, offering members a brand-new way to turn the points they collect into unforgettable holidays.
"As the only cruise partner where customers can both collect and spend Nectar points, this is a genuinely unique proposition and one of the most significant brand partnerships Ambassador has undertaken since launching just five years ago.
"We want Nectar members to discover just how easy, accessible and rewarding cruising with Ambassador can be. Whether it’s a no-fly cruise from the UK or a fly-cruise to the Caribbean in the winter months, they'll enjoy the same award-winning affordable quality, outstanding entertainment, exceptional service and, of course, the warmest welcome at sea.”
To celebrate the launch, Ambassador and Nectar are offering one lucky member the opportunity to win a no-fly or fly-cruise of their choice for two people of up to 14 nights in 2027. Further details, including how to enter, will be announced on 16 September 2026 and shared on nectar.com.
1 This includes no-fly and fly-cruise Caribbean cruises, Saver and Ambassador Fare packages, full priced upgrades and applicable flight class (fly-cruise Caribbean only).
-ENDS-
For Ambassador press information, please contact:
Josie Waddington / Tilly Everard / Marta Malagon Manas / Sarah Geppert / Elsa Findlay
T: +44 (0)20 3440 8930
E: ambassador@rooster.co.uk
www.rooster.co.uk
For Sainsbury’s Group press information, please contact:
E: PRESS_OFFICE@sainsburys.co.uk
About Nectar360
Nectar360 starts with the UK’s largest multi partner loyalty programme and ends with brands connecting to their customers in smarter, more meaningful ways.
Working with over 900 brands, including Sainsbury’s, Argos, British Airways, Esso and American Express®, we use rich data and deep behavioural insight to understand who customers are, what they value, and how to reach them with relevance. With access to over 24 million members, we help brands, agencies and partners turn insight into loyalty –and loyalty into growth.
We’re a full‑service, full‑strategy retail media network. That means pairing data with creativity; using loyalty to fuel precision; and giving clients (including CPG and General Merchandising brands like Unilever, Samsung and PepsiCo) the clarity and confidence to plan, activate and measure with impact. From omnichannel campaigns that move customers from social to shelf, to tools that unlock billions of real data points, we make every decision count.
Since 2002, we’ve redefined what retail media can do - blending media, loyalty, data and insight to deliver outcomes for brands and better experiences for customers.
For more information, visit nectar360.co.uk
About Ambassador Cruise Line
Ambassador Cruise Line launched in 2021, offering the UK market authentic no-fly cruises, affordable quality and the warmest welcome at sea. Based in Purfleet, Essex, Ambassador operates adult-only sailings to destinations including the Nordics, Iceland, Greenland, the Mediterranean, Canary Islands, Caribbean and Africa from regional UK ports including London Tilbury, Newcastle, Dundee, Liverpool, Belfast, Bristol Royal Portbury and Portsmouth. In the time since it was formed, the company has received multiple industry and consumer accolades, including three British Travel Awards in 2025 recognising its no-fly cruises, short sailings and customer service alongside wins at the Group Leisure & Travel Awards, Travel Marketing Awards, Travel Bulletin Awards and the Silver Marketing Awards.
Following the merger with French cruise operator Compagnie Française de Croisières in January 2025, Ambassador now operates a fleet of three ships - Ambience, Ambition and Renaissance - creating a leading European affordable quality cruise line for the silver market. Alongside its year-round award-winning no-fly programme, Ambassador also offers 14-night fly-cruise holidays to the Caribbean in the winter months aboard Renaissance, with direct Virgin Atlantic charter flights from London Heathrow and Manchester. Taking place between 29 October 2026 and 1 April 2027 with a homeport in Bridgetown, Barbados, fly-cruise holidays are operated under ATOL licence 12713. The programme also includes two repositioning sailings at the beginning and end of the season.
Guests can choose between two fare options when sailing with Ambassador. The Saver Fare includes full-board dining, accommodation and entertainment, while the Ambassador Fare includes the Expedition Drinks Package, which features all premium and house brand spirits and wines (by the glass), premium teas and coffees, non-alcoholic beverages including unlimited soft drinks and all gratuities and service charges.