- This weekend, Taste the Difference Vittoria Cherry Vine Tomatoes 250g have been reduced to just £1 (usually £2.35) with Nectar Prices in selected Sainsbury’s supermarkets and online from Friday 10th July until Sunday 12th July 2026
- A real customer favourite: Sainsbury's best-selling tomato* and the second best-selling product across the entire Taste the Difference range.1
Friday 10th July: Sainsbury’s is helping customers enjoy great quality tomatoes for less this weekend, with Taste the Difference Vittoria Cherry Vine Tomatoes 250g available in selected supermarkets and online for just £1 with Nectar Prices (£4/kg usually £2.35, £9.40/kg), from Friday 10th July until Sunday 12th July.
This better than half price saving gives customers the chance to enjoy one of Sainsbury’s most popular Taste the Difference products for less. Known for their sweet flavour, quality and versatility, Taste the Difference Vittoria Tomatoes are a go-to for millions of Sainsbury’s customers2.
Last year alone, more than 100 million packs were sold – equivalent to the weight of over 2,330 London double-decker buses.3
Richard Crampton, Sainsbury’s Commercial Director for Fresh and Convenience, said: "Our Vittoria tomatoes are a customer favourite, loved for their exceptional sweetness and quality, and remain one of the most popular products in our Taste the Difference range. We're delighted to be offering them for just £1 with Nectar Prices this weekend, giving customers the chance to enjoy a premium seasonal favourite at exceptional value. We're proud to work closely with our brilliant growers to bring these delicious tomatoes to customers, and they continue to receive their usual fair price for their produce.''
Taste the Difference Vittoria Cherry Vine Tomatoes 250g are available for £1 with Nectar Prices in selected supermarkets and online from Friday 10th July until Sunday 12th July 2026.
Terms and conditions of the offers apply**. Subject to availability and while stocks last.
All existing Nectar customers need to do to benefit from Nectar Prices is to scan Nectar at the checkout instore to save. Customers shopping online will have their discounts applied automatically if their Nectar and Sainsbury’s accounts are linked.
Those wanting to sign up to Nectar can download the Nectar app or visit nectar.com.***
ENDS
Notes to Editors
1 Sainsbury’s internal sales data, based on FY25/26 performance and latest trading
2 Based on internal sales data.
3 Based on each tomato pack being 250g minimum in weight
*top-selling tomato by volume for dates 28/06/2026 - 04/07/2026
Please contact food_drinkpr@sainsburys.co.uk for further information.
Terms and Conditions
Delivery £1 to £9.50. Click & Collect 50p to £6.
Serving suggestion. **18+ Nectar required. Available in selected supermarkets and online, excludes Locals. Number of products at Nectar Price varies by store size and online. Products subject to availability. Limits may apply. For full terms see: www.nectar.com/c/nectar-prices
Taste the Difference Vittoria Cherry Vine Tomatoes 250g £1 with Nectar (£4/kg), without Nectar £2.35 (£9.40/kg), starts 10/07/26 and ends 12/07/26.
***For full Nectar T&Cs please visit https://www.nectar.com/about/privacy-and-legal/collector-rules
About Sainsbury’s
Offering delicious, great quality food at competitive prices has been at the heart of what we do since John James and Mary Ann Sainsbury opened our first store in 1869. Today, inspiring and delighting our customers with tasty food remains our priority and our purpose is clear – we make good food joyful, accessible and affordable for everyone, every day.
Our focus on great value food and convenient shopping, whether in-store or online is supported by our brands – Argos, Nectar, Tu Clothing, Habitat and Smart Charge. Sainsbury’s has more than 600 supermarkets and over 885 convenience stores. Argos is a leading digital retailer with over 80 per cent of its sales starting online and 20 million active customers. Digital and technology enables us to adapt as customers shop differently and our profitable, fast-growing online channels offer customers quick and convenient delivery and collection capability.
About Nectar
Nectar, the UK’s largest coalition loyalty programme, is owned by Sainsbury’s. Over 23 million Nectar members collect and spend Nectar points at many of the UK’s leading brands including Sainsbury’s, Argos, Esso and British Airways.
Nectar is playing an ever-larger role for customers and within our business. In 2023, Nectar Prices launched at Sainsbury’s offering lower prices for Nectar members, alongside personalised Your Nectar Prices. Both of which have transformed Nectar sales participation and customer recognition of the value that Nectar provides.
With the Nectar app, customers can unlock weekly personalised offers and access their digital card on the go. Collectors can also get Nectar points every time they shop online via Nectar at over 500 leading online retailers.