- 86% of AW26 womenswear is priced under £30, with 65% under £25 - Tu's most confident collection to date remains anchored in accessible style and affordable quality.
- The collection includes four times more premium knitwear options, with lambswool from £34, mohair from £45 and cashmere from £69.
- Outerwear leads the season, with funnel-neck and military-inspired detailing, sleek PU finishes, wool-blend coats and statement silhouettes among the standout pieces.
Elevated design, accessible style, affordable quality
For AW26, Tu presents a confident womenswear collection bringing together wardrobe-building essentials, directional trend pieces and an emphasis on quality and craftsmanship. Designed to mix seamlessly into modern wardrobes, the collection plays with rich texture, bold colour and contemporary silhouettes, bringing a more elevated point of view to everyday dressing. The range also keeps value front and centre, with 86% of AW26 womenswear priced under £30 and 65% under £25.
AW26 lands in phased monthly drops from September through to December, with each edit introducing a distinct seasonal story. September opens with warm neutrals, pops of orange and rich brown tones; October introduces green hues and frogging-detail alongside the season's peak coat launch; and November moves into red, statement florals and decorative embellishment, bringing a more occasion-ready feel to versatile pieces for the festive season ahead.
Premium fabrics take centre stage
Following the success of Tu's sold-out 2025 100% cashmere launch and this summer's standout 100% linen edit, AW26 builds on growing demand for quality pieces at accessible prices. Knitwear is a particular focus, with an expanded range spanning merino, lambswool, cashmere, mohair and alpaca. The result is a collection of versatile wardrobe staples that combine premium fabrics, contemporary design and accessible value, designed to be worn and loved year after year.
Colour, texture and everyday expression define the season
AW26 embraces a more polished approach to day-to-day styling, with sharper silhouettes, funnel necklines, sculpted layering and fluid draping introducing shape and movement throughout. Lustrous satins, soft velvets, sheer finishes and subtle embellishment bring richness and tactility to looks that transition effortlessly from day to evening. Standout pieces include the Burgundy Check Kilt (£28), Mono Faux Fur Jacket (£45), Brown Sequin Lace Camisole (£22.50), Mid Denim Embellished Jean (£35) and Cheetah Leather Pony Skin Shopper (£45), capturing the collection's confident, expressive mood while responding to demand for versatile pieces that move effortlessly through every part of the season.
Outerwear steps up a gear
Outerwear takes centre stage this season, from wool-blend coats and faux fur-lined parkas to military-inspired detailing, funnel necks and oversized down puffers. The range balances fashion-forward design with everyday versatility, spanning statement silhouettes and timeless investment pieces.
Highlights include the Denim Military Jacket (£30), Double-Faced Wool Blend Coat (£85) and Tu’s first down-filled puffer coat (£85), made with recycled down and feathers. A fully waterproof parka (£55) also joins the collection, adding a functional, all-weather option.
Accessories and footwear complete the look
That same confidence extends to accessories and footwear, with suede, leather and pony-hair bringing defined finishes and contemporary design to the collection. The Zebra Leather Ponyskin Slouch Handheld Bag (£30) makes a statement, while the Brown Faux Fur Pillbox Hat (£12) and Faux Fur Clutch with Gold Handle (£18) tap into the season’s playful retro influence.
Footwear sees some of autumn’s biggest trends, with ruched boots, wedge heels and almond-toe shapes alongside the continued return of ballet flats and leopard print. The Black Suede Ruched Mid-Height Boot (£50) is a key style, combining gathered detailing with an easy mid-height shape, while padded footbeds feature across selected styles for added comfort.
Mel Evans, Head of Womenswear Buying, says: “This season is a real step forward for Tu womenswear. We’ve put a lot of focus into fabric, fit and design detail, creating pieces that feel special while still delivering the value our customers expect from us. What I love about AW26 is that it gives customers more choice across every part of their wardrobe, from cashmere, lambswool and mohair knitwear to standout coats, accessories and easy everyday pieces. Customers don’t have to choose between style, quality and value. This collection brings all three together in a way that feels modern, wearable and accessible. My personal favourite is the Double-Faced Wool Blend Coat. It has that polished, premium feel, but it’s still incredibly versatile and easy to wear.”
The AW26 womenswear collection launches in phased drops from September through to December, available online at tu.co.uk and argos.co.uk, and in selected Sainsbury's stores nationwide. Prices start from £5, with womenswear available in UK sizes 6-26 and XS-XL and footwear in UK sizes 3-8.
Notes to Editors
For enquiries and high-res imagery, please contact: lifestylepr@sainsburys.co.uk
About Tu
Tu has been inspiring fashion confidence since its launch in 2004, offering design-led, excellent quality and great value fashion across womenswear, menswear and childrenswear.
The sixth largest clothing retailer in the UK by volume, Tu helps customers fulfil their clothing missions every day by offering everything from a broad range of lingerie, lounge and nightwear, the latest denim fits alongside key fashion pieces, everyday essentials and school wear. Tu also offers a range of specialist sizes with its own brand Petites and Maternity offers, as well as working with selected partners to keep the whole family's wardrobe updated with fashion that makes you feel good.
Tu is aware of its impact on the world around it and has stretching sustainability targets to achieve, from key raw materials usage to greater transparency in its supply chain — all measured using the Higg Index.
Tu clothing is available to buy online at Tu and Argos as well as in over 400 selected Sainsbury's stores.
Q&A
The Tu Autumn/Winter 2026 womenswear collection brings together wardrobe essentials, seasonal trend pieces and a renewed focus on fabric, fit and design detail. The collection combines contemporary silhouettes, rich textures and bold colour with accessible pricing, with 86% of the womenswear range priced under £30 and 65% under £25.
The Tu Autumn/Winter 2026 womenswear collection launches in phased monthly drops from September to December 2026.
The collection is available online at tu.co.uk, argos.co.uk as well as in selected Sainsbury’s stores nationwide.
Prices across the Tu Autumn/Winter 2026 womenswear collection start from £5. 86% of the range is priced under £30, while 65% is priced under £25.
Tu Autumn/Winter 2026 womenswear is available in UK sizes 6 to 26 and XS to XXL. Footwear is available in UK sizes 3 to 8.
The expanded Tu knitwear range includes merino, lambswool, cashmere, mohair and alpaca. Prices include lambswool from £34, mohair from £45 and cashmere from £69, giving customers more choice across premium fabrications at accessible price points.
The collection includes wool-blend coats, faux fur-lined parkas, funnel-neck styles, military-inspired jackets and oversized down puffers. Highlights include the Denim Military Jacket for £30, the Double-Faced Wool Blend Coat for £85, Tu’s first recycled down and feather-filled puffer coat for £85, and a fully waterproof parka for £55.
The collection places greater emphasis on fabrication, craftsmanship and considered design while retaining the value Tu customers expect. It expands the choice of premium knitwear, statement outerwear, contemporary accessories and versatile everyday pieces, bringing style, quality and accessible pricing together across the season.