Helping customers get great value and great quality is what we work on every single day. For us, good value has never been just about the price on the shelf. It is good food people can trust, at prices that work for different budgets – delivered through lower prices, personalised savings, trusted quality, and long-term partnerships with the farmers and suppliers who help make it possible.
We work hard to make good food affordable, so customers do not have to choose between value and quality. Across everyday essentials, fresh food, family favourites and little treats, there are lots of ways to save on the products people buy most:
c. £1.3 billion
invested in keeping prices low over the past five years since 2021
Around £450 a year
saved by households using Nectar Prices and Your Nectar Prices
Around 11,000 products
on Nectar Prices each week
Uniform prices from just £3
For the fourth year running we’ve locked our Tu school uniform prices– so back-to-school doesn’t have to mean price rises.
Sainsbury’s has been delivering great quality food for more than 150 years. Today, that means helping customers eat well, spend less and enjoy balanced choices across our ranges. Good value and good quality should go together – and that is what customers can expect from Sainsbury’s:
At least 75% of Aldi Price Match products are Healthier or Better for You choices
17% more Aldi Price Match across fresh produce, meat, fish and poultry year on year
69% of customers buy Aldi Price Match and Taste the Difference in the same trolley - value and quality together
So customers can fill their trolley with good food they feel confident about, while still keeping an eye on their budget.
Real value starts long before food reaches the checkout. It starts with the farmers, growers and suppliers who help put great quality food on our shelves. Our long-term relationships with British and Irish farmers give them more confidence to plan and invest, while helping us deliver trusted quality and better value for customers.
£5 billion+ committed through long-term farming agreements, expected to support more than 2,500 British and Irish farms by 2027
60% of defined key own-brand produce, meat, fish, dairy and poultry sourced through long-term agreements
£9 million invested to support 150 dairy farms, plus 62 British berry farms in expanded partnerships
Good food for everyone also means being part of the communities we serve. Through our stores, colleagues, food donation partnerships and breakfast clubs, Sainsbury’s helps create jobs, support families and make good food go further:
And as a publicly listed business, our success also benefits millions of ordinary savers and pensioners.
So what does it all add up to?
It all adds up to one simple promise: great value and great quality food, every day. By investing in lower prices, rewarding customers through Nectar, backing British and Irish farmers, supporting colleagues and helping communities, Sainsbury’s keeps good food within reach for more people. That is what good food for everyone means.
Aldi Price Match gives customers the same price as Aldi on 700 everyday products, including the essentials families buy most. Nectar Prices and Your Nectar Prices add even more ways to save on regular favourites, while Sainsbury’s offers bigger ranges, more choice and quality customers can trust.
We keep good food within reach by taking costs out of our own business and reinvesting savings for customers. That includes investing around £1.3 billion in lower prices over the past five years, offering Nectar Prices on around 11,000 products each week, and giving customers personalised value through Your Nectar Prices.
We know the weekly shop is where the pressure really shows, so we work at it every day - keeping thousands of everyday essentials on Aldi Price Match, giving personalised savings through Your Nectar Prices, and investing around £1.3 billion in lower prices over the past five years. The aim is simple: to keep good food within reach, whatever your budget.
It's something we take seriously, because a good deal for farmers is what keeps good food on our shelves. We back British farmers with long-term agreements - £5 billion+ committed, supporting 2,500+ farms - so they can plan and invest with confidence, rather than being left to absorb the ups and downs alone.
Wherever we can, we source close to home. Around 60% of our key own-brand produce, meat, fish, dairy and poultry comes through long-term agreements with British and Irish farms, backing homegrown food and the people who produce it.
We think looking after our colleagues is part of looking after our customers. We've around 140,000 colleagues across the country, we've offered industry-leading pay for three years running and hourly pay is up more than 40% over five years.
Eating well shouldn't cost more - that's why at least 75% of our Aldi Price Match products are Healthier or Better for You choices. So you can fill your trolley with good, nutritious food and still keep to your budget.
Sainsbury’s runs on a small margin: for every pound spent, we make around 3p. That helps us keep reinvesting where it matters — in lower prices for customers, fair rewards for colleagues, long-term support for farmers and suppliers, and the quality people expect from Sainsbury’s. It is how we work to deliver great value and great quality, every day.