About Healthy Start
Healthy Start is an NHS scheme that helps eligible families and pregnant women with the cost of healthy food and milk.
Customers receive a prepaid Healthy Start Mastercard, which can be used to buy eligible products including milk, fruit, vegetables, pulses and infant formula.
About the Sainsbury’s offer
We have previously supported Healthy Start customers with a £2 top-up voucher for fruit and vegetables. Following the move from paper vouchers to a prepaid Mastercard, we have been exploring a new way to provide this support.
We’re now trialling a £3 Sainsbury’s eGift Card for eligible Healthy Start customers.
Customers who qualify can receive one eGift Card each week for up to six weeks, helping with the cost of fruit, vegetables, beans and pulses.
FAQs
You can register for the offer if you:
have a Healthy Start Mastercard;
have a Nectar card;
have shopped at Sainsbury’s between 20 October 2025 and 20 October 2026, using your Healthy Start Mastercard and Nectar card in the same transaction; and
register by 11.59pm on 9 November 2026.
Complete the online registration form. You will need to provide:
your first name;
your last name;
your email address; and
the last 11 digits of your Nectar card number.
Please check that your details are correct before submitting the form. If any information is inaccurate, we may not be able to confirm your eligibility or send your eGift Card.
We will use the details you provide to confirm whether you used your Healthy Start Mastercard and Nectar card in the same Sainsbury’s transaction between 20 October 2025 and 20 October 2026.
We need to use previous transaction data to confirm eligibility because this is a trial.
Your information will only be used to check your eligibility, manage the offer, send your eGift Card and evaluate the campaign.
For this first trial, we can only include Healthy Start customers who used their Healthy Start Mastercard and Nectar card in the same Sainsbury’s transaction during the qualifying period.
We know this means some Healthy Start customers will not be able to take part. We will use what we learn from the trial to explore how we can make this support available to more customers in the future.
If you are eligible, we will send your £3 Sainsbury’s eGift Card to the email address used to register. Please check that your email address is correct and look in your junk or spam folder if the email does not arrive in your inbox.
Eligible customers can receive a £3 Sainsbury’s eGift Card each week for up to six weeks, worth up to £18 in total. The first eGift Card will be issued on 18 November 2026. You will need to use each eGift Card within seven days to receive another one the following week. The final eGift Cards will be issued by 23 December 2026.
The £3 Sainsbury’s eGift Card is designed to help with the cost of fruit, vegetables, beans and pulses.
It can be used on eligible fresh, frozen, tinned and dried products.
It cannot be used on potatoes, yams, plantain, cassava, baked beans, coconut, fruit juice, smoothies, dressed salads or products with added sugar or several non-vegetable ingredients, such as cauliflower cheese, breaded mushrooms or vegetable burgers.
You can use the eGift Card in participating Sainsbury’s stores or online at sainsburys.co.uk. For online orders, your delivery must take place within the dates shown on the eGift Card or in the offer terms. Delivery charges may apply.
You will need to spend at least £3 when using each eGift Card.
You do not have to register for the offer.
If you have already registered and no longer want to take part, email nutrition.queries@sainsburys.co.uk.
We will use the information you provide to:
check whether you are eligible for the offer;
administer the offer;
send your eGift Card if you are eligible; and
support reporting and evaluation of the campaign.
We will only use your information to run and evaluate this offer. We will handle it in line with Sainsbury’s privacy policy.
This offer is promoted by Sainsbury’s Supermarkets Ltd, 33 Charterhouse Street, London, EC1M 6HA.
The offer is open to eligible Healthy Start customers who have shopped at Sainsbury’s between 20 October 2025 and 20 October 2026 (inclusive), using their Healthy Start Mastercard and Nectar card in the same transaction.
Customers must register for the offer by 11:59pm on 09 November 2026.
Customers must provide the information requested on the registration form so that Sainsbury’s can check eligibility.
If eligible, customers will receive a £3 Sainsbury’s eGift Card by email.
Eligible customers can receive a maximum of six £3 eGift Cards, worth up to £18 in total, during the campaign.
The eGift Card is intended to help with the cost of fruit, vegetables, beans and pulses.
Each eGift Card must be used within seven days of being issued for the customer to receive another eGift Card the following week.
Online orders must be delivered within the dates stated on the eGift Card or offer terms. Delivery charges may apply.
The eGift Card cannot be exchanged for cash.
Sainsbury’s reserves the right to amend, suspend or withdraw this offer at any time.
Full eGift Card terms and conditions will apply.
If you have a question about the offer, email nutrition.queries@sainsburys.co.uk.