Our brands

As one of the UK’s largest food retailers, we’re making good food more joyful, accessible and affordable for everyone, every day.

Offering delicious, great quality food at competitive prices has been at the heart of what we do since our founders John James Sainsbury and his wife Mary Ann opened our first store in London in 1869. Today, inspiring and delighting our customers with tasty food remains our priority.

We're all about good food. We've more than doubled the rate of new products we're bringing to Sainsbury's shelves and sales of our Taste the Difference premium own label range have grown by more than 50% since the start of our Food First plan.

Our winning combination of great value, leading quality and outstanding service sets us apart from other grocers, with more and more customers choosing Sainsbury's for their big trolley shops in-store and online.

We are there for customers wherever and whenever they want to shop with us. We have a strong Groceries Online business, our stores are well-located and we are making our biggest investment in space in over a decade to bring the best of Sainsbury's to more customers.

We're food first, people first in our approach. We employ more than 141,000 colleagues and through their hard work and dedication we deliver standout levels of customer service day in day out.

We are proud of our strong supplier relationships and partner for the long term to ensure our food is well-sourced, grown sustainably, improves animal welfare and supports communities. Together we are collaborating across our sector and beyond to strengthen the resilience of the UK food system.

One of the UK’s leading digital retailers, we offer outstanding convenience, choice and value.

Our range of technology, home and garden, toys, appliances and health and beauty products are available through our website, app, standalone Argos stores and conveniently located Argos stores inside Sainsbury’s supermarkets. 

Established in 1973 and acquired by Sainsbury's in 2016, around half of the UK population shop Argos each year. Known for its value and convenience, with an inspiring range of desirable brands and design led own label products, customers know they can trust Argos to deliver whenever they need it. 

Having been a retailer famous for its high street presence and much loved catalogue for many years, Argos today has transformed into a leading digital retailer. With 70 per cent of sales now starting online, we are supercharging our digital capabilities to deliver a fantastic online experience for customers. Products can then be collected in as little as four hours from one of our 1,100 points of presence across the UK, or customers can utilise our market-leading fast track delivery service, which is available across more than 90 per cent of UK postcodes. 

Nectar is our way of saying thank you every time customers shop at Sainsbury’s and Argos.

How we reward loyalty matters to us, as well as our customers. That’s why we added our personalised and rewarding Nectar loyalty scheme to our family of brands in 2018. Shoppers can collect points as they shop and spend them on brands including at Sainsbury’s, Argos, Habitat and Tu.

Creating valuable relationships between the UK’s favourite brands and their customers.

Nectar360 is our loyalty, insights and retail media business. It transforms how brands reach their customers with more relevant in-store and online advertising. At the same time, Nectar360 helps brands and media agencies understand customer shopping habits and marketing campaign performance with real-time insights and data.

Nectar360 also operates the Nectar coalition – the UK's largest coalition loyalty programme and the proud home of loyalty for brands including Sainsbury’s, Argos, British Airways, Esso and American Express. 

This year, we're taking another big step forward with our retail media business through the launch of Nectar360 Pollen, the most advanced retail media platform of its kind in the UK. Pollen will revolutionise how more than 900 brands and agencies run omnichannel retail media campaigns. Designed in-house and powered by customer insight and AI, the platform will be a one-stop shop to access the full potential of our retail media network. Our Nectar360 clients will soon be able to plan, book and activate their retail media investment across Sainsbury's and Argos through one platform, unlocking more impactful campaigns driven by market-leading measurement capabilities. 

Excellent quality and great value womenswear, menswear and childrenswear. 

Tu inspires fashion confidence, offering design-led, excellent quality and great value fashion across womenswear, menswear and childrenswear.

With more than 60 years' experience bringing innovative design to the high street, Habitat is known for harnessing a range of styles and aesthetics to create high quality, affordable home products.

Founded in 1964 and acquired by Sainsbury's in 2016, customers can now shop our design-led pieces in selected Sainsbury’s and Argos stores, as well as on our Sainsbury's, Argos and Habitat websites.

Habitat is proudly making outstanding design for the home accessible to all. Since our revolutionary beginnings, we've brought so many innovative designs to the UK, from the wok to the duvet, flat-pack furniture to chicken bricks and we're not stopping there. Flying the flag of British design, we have a talented in house-design studio comprising over 20 experts in their own fields, from ceramicists and illustrators to upholstery specialists and print designers. 

Ultra-rapid electric vehicle charging, powered by Sainsbury's. 

Smart Charge is our ultra-rapid EV charging service, offering customers speed, reliability and competitive prices with rewards. Launched at the beginning of 2024, Smart Charge now has over 650 bays available at over 70 Sainsbury’s locations throughout the UK.

It is the first electric charging service to offer customers loyalty benefits from the UK’s biggest multi-partner loyalty programme, Nectar. Smart Charge provides 100% sustainable power for all types of EVs and for all drivers. The service aims to advance the uptake of electric vehicles in the UK, supporting the nation’s transition to a low-carbon economy.

Bank by name, Sainsbury's by nature

Sainsbury’s Bank continues to evolve as part of a broader transformation following the announcement in 2024 of a phased withdrawal from core banking services. Recent strategic agreements reflect the Bank’s shift in focus toward financial services offerings that are more closely aligned with Sainsbury's core business. Through this transition, Sainsbury’s Bank remains committed to delivering long-term value and financial products that enhance the customer experience across its retail network.