Purpose in action
Our purpose guides everything we do. How we drive real change and where we can have the greatest impact for our customers, colleagues, suppliers, farmers and communities, locally and nationally. At the heart of this is our commitment to ensuring good food is joyful, accessible and affordable for everyone, every day.
Championing good food
We believe good food should be good quality, well sourced and produced responsibly, taste delicious and offer great value – something everyone can enjoy in communities across the UK.
Tackling childhood and family hunger
No child or family should go hungry, yet too many people across the UK are going without the essentials they need to grow and thrive. Working with Comic Relief, we’re taking action to help make good food truly accessible, supporting families today while helping build a stronger future for tomorrow.
Building a resilient food system
Good food starts long before it reaches our plates. We work in partnership with farmers and suppliers, both in the UK and globally, to champion the people behind our seasonal favourites and to help keep the food system delivering good food for all of us, all year round.
Making healthy eating joyful, easy and affordable
Good food should always be nutritious, affordable and accessible. We’re making it easier for our customers to find the joy in eating well, with great value and simple ways to build healthier habits.
Making progress against our purpose
Building global food system resilience with Fairtrade
Working with the Department for Education to support its Free Breakfast Clubs programme
Partnering with Neighbourly to make good food more accessible
Putting safety first
Great quality and affordable prices, however you choose to shop
Making good food more joyful, accessible and affordable with Taste the Difference
Investing in our people
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