Purpose in action

Food first, people first

18 July 2025

Our people are at the heart of everything we do and integral to delivering our purpose, which is why we are committed to doing all that we can to support our colleagues by continuing to make significant investments in pay. In January 2025, we led the industry on pay for frontline customer-facing colleagues again, for the third year in a row, representing an increase of 58 per cent since 2018. It’s a reflection of how much we value and rely on the dedication and hard work of those who serve our customers every day.