Making healthy choices can help us feel better and live longer, but it’s not always easy. That is why we are committed to inspiring customers to make good choices when it comes to mealtimes.
One of the ways we’re achieving this ambition is through our Great fruit and veg challenge with Nectar. We ran the challenge for the fifth time this year giving customers the chance to collect up to 1,000 bonus Nectar points over a seven-week window when completing personalised fruit and vegetable portion tasks and helping shape customer behaviours for the better. This year, 780,000 customers participated, an increase of 10 per cent year-on-year, and 133 million portions of fruit and veg were purchased. To further support and inspire our customers to make healthier choices, we launched our Healthy Choice logo on own brand products.
