Sainsbury's is all about making good food exciting, delicious, affordable and easy to enjoy. Whether it's a big weekly shop, a quick bite to eat, or a special occasion, our wide range and new products help make every moment joyful.
Joyful, great quality food is the foundation of all of our Sainsbury's own brand ranges. It's food that is well-sourced, grown sustainably, improves animal health and welfare and supports communities.
We have a real passion for innovation. We've more than doubled our rate of innovation since starting our Food First plan and in the last year alone, we added 1,300 new products including 600 in our premium Taste the Difference range.
Our Taste the Difference range continues to deliver exceptional quality and flavour, helping customers enjoy something truly delicious every day, without compromise. It is the fastest growing premium range in the market, with one in three baskets featuring a product from the range.
