Purpose in action

Our purpose guides everything we do. How we drive real change and where we can have the greatest impact for our customers, colleagues, suppliers, farmers and communities, locally and nationally. At the heart of this is our commitment to ensuring good food is joyful, accessible and affordable for everyone, every day. Find out more about our purpose in action.

Our partners 05 May 2025
Partnering with Fairtrade: Championing the communities which pick and grow the food we enjoy every day
Sustainability 09 Oct 2024
Sainsbury’s goes peat-free: Mushrooms that are good for you - and the planet!
Sustainability 16 Oct 2024
Wind in the sails: Eighth wind farm now helping to power Sainsbury's

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Value 20 Feb 2026

Great quality and affordable prices, however you choose to shop

Value 13 Feb 2026

Making good food more joyful, accessible and affordable with Taste the Difference

Our colleagues 29 Jan 2026

Investing in our people

Our purpose in action 27 Jan 2026

Helping our customers find the joy of good food this January

Our colleagues 20 Jan 2026

We must put safety first in our stores

Innovation 07 Jan 2026

AI in action at Sainsbury’s: People at the heart

Sustainability 20 Nov 2025

Sainsbury’s tops CCLA modern slavery benchmark

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