Making good food more affordable

We understand how important it is for customers to enjoy great quality at prices they can trust. We're committed to offering great value on the products they buy most often.

That’s why we’ve invested over £1 billion in prices over the past four years. We want to make good food affordable for everyone, whether that’s through our Low Everyday Prices, Aldi Price Match or Nectar Prices. We're also investing in Stamford Street, our own-label value range, offering customers great value on staple items.

In 2024 we became the first retailer to extend Aldi Price Match across our supermarkets, convenience stores and online. We’re also proud that 75 per cent of products within our Aldi Price Match are Healthy or Better for You choices.

Customers can also access lower prices on thousands of Sainsbury's products and favourite household brands through Nectar Prices. Since its launch in 2023, it has transformed the way that customers experience value at Sainsbury's.

People now know that the purple of Nectar means truly great value. Last year customers saved more than £2 billion through Nectar Prices and we now have over 9,000 offers available.

First UK supermarket to add Aldi Price Match to convenience stores

We know households are always looking for new ways to make their budgets go even further, especially in the lead up to Christmas. That’s why, in November 2024, we extended our Aldi Price Match offer to our Sainsbury’s Local stores. 

We were the first UK retailer to make this move and we believe it was a big step towards making sure everyone has access to everyday essentials at prices they can afford—no matter where or how they shop with us.

By adding Aldi Price Match to our Local shops, we’re helping you save money on all the basics—milk, bread, butter, pasta, rice, chicken, tuna, fresh fruit and veg, and much more. You’ll find these prices whether you shop in-store or online. That’s more than 1,400 Local stores, all offering value you can count on.

We’re also making our Locals easier to shop

When shoppers pop into a convenience store, they want to grab what they need and get on with their days. That’s why we gave our Local stores a fresh new experience, clearer layouts, more choice and a seven per cent increase in products on the shelves. Whether it’s a quick sandwich for lunch, a snack before a train, or something for dinner, you’ll find more of what you want and at great value.

Introducing Your Nectar Prices at supermarket tills nationwide

We are constantly looking for new ways to deliver value to our customers. In July this year, we launched personalised Your Nectar Prices at supermarket tills nationwide. An innovative step that allows our shoppers to unlock great value savings on the products they love and purchase most often.

By combining the power of the Nectar loyalty programme with in-store technology, we have created a more personalised shopping experience, ensuring that everyone who shops with us has the opportunity to enjoy tailored offers at the checkout. Your Nectar Prices reflects our commitment to understanding our customers’ needs and rewarding their loyalty, making every shop more rewarding.

Mark Given, Chief Marketing, Data & Sustainability Officer at Sainsbury’s, said: “Over the past few years, we’ve made significant strides with Nectar, with Nectar Prices being a big part of that success, bringing great value to millions of customers. But what really sets us apart is that we're leading the way by making loyalty personal. Shoppers want to feel recognised and rewarded and while Nectar Prices are for everyone, we know our customers love an offer that is made just for them. That's exactly what Your Nectar Prices delivers – it’s about giving customers those extra savings on the products they love and buy most.

"Every week over a million customers are making the most of their personalised discounts and, by rolling this out to our checkouts, we’ve opened the door for millions more to grab fantastic offers on the items they already purchase and maybe even discover some new favourites."

Sainsbury’s was first to market four years ago with personalised pricing, allowing customers to combine Your Nectar Prices with existing Nectar Prices. Since this launch, billions of personalised offers have been generated across multiple categories including dairy, fruit and veg, bakery, meat and fish, as well as household, baby, pet, health and beauty products.
With this innovation, we’re on track to deliver 500 million personalised offers per week this year – world leading levels of personalisation.