At Sainsbury’s, we believe good food has the power to bring people together and to change lives.
That’s why our partnership with Comic Relief is about more than fundraising. It’s about finding creative, meaningful ways to support families, especially during the school holidays when help matters most.
This summer, we teamed up to tackle school holiday hunger head-on. The result? A campaign that combined fun, food and fundraising and made a real difference.
In the heart of one of the UK’s busiest train stations, we launched our Get DINspired! pop-up, a bold, bright space offering 50p meal kits designed to help commuters whip up quick, nutritious dinners at home.
Every penny from those kits went straight to Comic Relief, helping fund projects that ensure children and families have access to good food when school’s out.
“The kits were fun, fast and delicious and even better knowing they helped families in need.” – Commuter at Waterloo Station
The impact of this campaign reached far beyond the station:
From the pop-up to in-store fundraising, this campaign was driven by the energy of our colleagues and the generosity of our customers. Together, we showed what’s possible when community spirit meets a shared purpose.
Samir Patel“Thanks to support like this from Sainsbury’s, we’re helping ensure children don’t go hungry in the school holidays.”
CEO, Comic Relief
We’re continuing to work with Comic Relief to bring people together through food, from future pop-ups and in-store activities to long-term support for community food initiatives.
Because when we say we’re here to help everyone eat better, we mean it, one meal, one family, one community at a time.
